Registration is now open for the 2015 Cornell Agribusiness Strategic Marketing Conference!
Developing your Brand and Marketing Strategies to Increase Sales
November 16 – 17, 2015
Henry A Wallace Center at the FDR Presidential Library and Home, Hyde Park, NY
http://dyson.cornell.edu/outreach/strategic-marketing-conference
The conference will focus on key business principles to improve management and marketing practices, with specific attention on how to develop a brand and then link it to marketing activities that are appropriate to the desired positioning of the business. In addition to speakers from the marketing and brand development industry, successful growers with experience in brand and marketing development will share their experiences with both the thought processes as well as the mechanical aspects related to improving a business’s practices in this area.
The registration fee for the conference is $70 if registered by October 26th; $80 if registered after October 26th or if registering on-site. Registration fees also include lunch on November 16th and refreshment breaks during the conference. FARMER SCHOLARSHIPS AVAILABLE!!! To encourage additional attendance by agricultural producers, partial scholarships will be offered to offset ½ of the conference registration fee.
FREE POST-CONFERENCE WORKSHOP!!! In addition this year, we encourage you to join professionals from the Cornell University Cooperative Enterprise Program and the Cooperative Development Institute in a post-conference workshop focusing on Building the Success of Food Hubs through the Cooperative Experience. By attending you will learn about best practices of co-ops in aggregating, marketing, and distributing local foods, explore the fundamentals of building a successful food hub cooperative, and identify planning steps to move your prospective or active food hub operation forward. Separate (no-cost) registration is required and a complimentary lunch is provided.
For the full agenda, registration links, and additional conference information please go to http://dyson.cornell.edu/outreach/strategic-marketing-conference
