by

Sports Stadium RM

Revenue management of sports stadiums are rather challenging due to several obvious reasons. Events/games are only held once a week, once a month, or even just couple times per year depending on the location and the functionality of the stadiums, which is why it is very important to implement sophisticated pricing strategies in order to maximize revenue on the days when events are held. Also, major sports teams’ stadiums are rarely rented out for purposes other than its own sports games (i.e. basketball, baseball, soccer…etc). Whereas other stadiums are used for various events such as music concerts and award ceremonies from time to time.

There are significant differences between RM of sports stadiums compared to the more traditional sectors such as the airline industry. Whether you sit in the 10th row or the 20th row in Economy have minimal difference (there are, of course, differences between Economy and Business class). However, whether or not you sit in the far back row with limited view to the sports ground creates a world of difference to your overall experience when watching a sports game. Flying on a plane may be a part of your necessity to travel from A to B, but watching a sports game in a stadium is about the “experience,” and therefore the perceived value depending on the location of the seats vary immensely.

Implicit Use of Space

How are the space divided in sports stadiums?

    • By location of seats
    • Regular seats vs. Enclosed suites with multiple seats
    • By supporting team

Club-level seats

What are the common sources of additional revenue?

  • Souvenir shops selling team-specific sports gears
  • Most of the premier league soccer teams’ stadiums have museums and tours: visitors even come to the museum on non-game days as well. High numbers of tourists visit the museums in Western European countries
  • Dining places (concessions)
  • By renting the space for music concerts-picture (per event)
  • By holding other sports events (i.e. Olympics)
  • Media access charges
  • Advertisement

Chelsea Megastore within Stamford Bridge stadium

Chelsea Museum located within Stamford Bridge stadium

Sports stadium being utilized as a concert venue

 

How can companies split up the space differently?

 

  • “Quiet” vs. “Loud” seats: I noticed that some sports supporters prefer to sit throughout the game whereas some people like to stand and cheer actively for their teams. Setting aside few rows in each section to those more reserved supports may be effective.
  • Create more seat classes: frequent visitors (fans) are likely to be less sensitive to the ticket price, so companies can create more club seats (even create another class between the club seats) and add more varied classes depending on the location and the view from the seats.

Implicit Use of Time

How can companies sell the space explicitly?

  • Selling tickets with time limits: This strategy can be very attractive for tourists visiting well-known stadiums or important games such as the World Cup. It would work quite well especially for soccer games. For example, customers will buy tickets for the first-half or and second-half o f the game which will be 45 minutes each. If the full-time ticket is $80, companies can charge $50 for customers purchasing 45-minute tickets.
  • Companies can sell a specific seat at a certain stadium by year, month, or season (leasing private seats)

Price

What are the physical rate fences in sports stadiums? 

  • Location of the seat: proximity or the angle of the view to the sports ground
  • Rates for suites differ based on the physical size of the space (maximum capacity): http://www.executiveclub.manutd.com/en.aspx (You’ll notice that almost all executive suites are sold out for this season despite the high rates)

What some of the non-physical rate fences?

  • Purchases of tickets via third party sellers: http://www.worldticketshop.com/tickets/chelsea_tickets
  • On-line vs. Ticket office purchases
  • Club Membership status
  • Season ticket holders
  • Importance of events: For example, the average seat price for premier league games are more expensive compared to championship league games
  • Performance of the teams
  • Stadium’s location (accessibility) and the age of the facilities

How can companies generate additional revenue by using creative rate fences?

  • Implement bundle selling: price per seat would be more expensive when purchasing one ticket compared to purchasing two or more tickets
  • Early reservations should be entitled to discounts
  • I believe that companies can start utilizing extensive Customer Relations Management (CRM) in the sports industry by using the personal data gained via increase in on-line ticket purchases and use direct marketing. Companies should implement other rate fences possibly based on the different personalities and characteristics of the customers.
  • Companies can upsell those customers reserving suites by offering extensive catering options & extended time before and after the game for extra fee (most stadiums offer the suites per event currently)
  • When the time gets closer to the actual day of the game, odd 1 seats that are left in between other reservations can be sold at more friendly rate

 

 

 

 

20,504 thoughts on “Sports Stadium RM”

  4. สร้างรายได้จากการเดิมพันบอลยูฟ่าเบท เทคนิคแทงบอล ทำกำไรง่ายๆกับการเล่นแทงบอลที่ดีที่สุดในเอเชียที่ท่านต้องเรียนรู้ เทคนิคการเล่นพนันบอลยูฟ่าเบท

  6. เทคนิคเดิมพันป๊อกเด้ง สมัครสมาชิกแอดไลน์ @allcasino365 สูตรลับทำเงินไว เปิดตลอด 24 ชั่วโมง ลงทุนขั้นต่ำ 10 บาท ทางเข้าเล่นป๊อกเด้ง เทคนิคไพ่ป๊อกเด้งแบบง่าย

  8. A Course in Miracles text, workbook, manual for teachers and lessons. Modern day program for healing the Mind, releasing judgement, learning trust. David Hoffmeister shares the Wisdom. a course in miracles

  11. 플레이포커 머니상 010-6831-8752 카톡 – K8752 플레이포커 머니 시세, 플레이포커 머니 환전, 플레이포커코인 플레이포커시세,엔포커머니상,플레이포커 쿠폰,플레이 포커 머니상 추천,플레이포커 홀덤 시세 플레이 포커 머니 환전

  20. チャットレディ（チャトレ）とは「ライブチャット」を利用して働くバイトです。私の「体験談」をもとに、仕事内容（働き方）や収入の相場をご紹介します。 チャトレ

  22. I know your bent on this. I should state we should have an online talk on this. Creating just comments will close the discussion straight away! In addition, will restrict the favorable circumstances from this information. 中文補習老師

  24. Patient Care Tech PCT Training – Classes and Free CNA Training Courses in Waterbury, CT also provide comprehensive Phlebotomy Technician Classes workforce training program include clinical hours across Connecticut Phlebotomy Training Waterbury

  28. If you are thinking about starting a business in Europe, consider establishing your company in Estonia – it offers a favorable business environment, straightforward company formation process and no residency requirement for shareholders, directors or officers of Estonian companies! open company in Estonia

  29. An interesting dialogue is price comment. I feel that it is best to write more on this matter, it may not be a taboo topic however usually individuals are not enough to talk on such topics. To the next. Cheers. pilates hk

  32. PEAKERR is The Best and Cheapest SMM Panel For Resellers and Individuals. Mainly TikTok, Instagram, YouTube, Facebook, Telegram and Twitter services. SMM Panel

  34. Nuestro sitio ofrece recursos de apoyo para la aplicación práctica de Un curso de milagros (UCDM) con enseñanzas avanzadas del maestro David Hoffmeister. ucdm

  35. Cap Up Chocolate Chocolate Bar. The District of Columbia just passed Initiative 81. Which makes entheogenic plants like psilocybin (magic mushrooms) and ayahuasca the lowest priority for law enforcement. What to know before you get gifted Psilocybin Chocolate Bars is delicious. psychedelic mushroom chocolate bars near me

  40. “Gambling isn’t fun; Winning is Fun”
    Playing your online games is easier and more convenient. Don’t waste time traveling. Click my website, let me help you. Thanks !

    제이나인 토토 사이트
    제이나인카지노 사이트
    먹튀 검증 제이나인
    먹튀 사이트 제이나인
    제이나인 스포츠 토토
    https://www.j9korea.com

  42. Cap Up Chocolate Chocolate Bar. The District of Columbia just passed Initiative 81. Which makes entheogenic plants like psilocybin (magic mushrooms) and ayahuasca the45 lowest priority for law enforcement. What to know before you get gifted Psilocybin Chocolate Bars is delicious. psychedelic mushroom chocolate bars near me

  44. They’re also cast as heels, allegedly crafted due to the McMahon family’s belief that the far right cost Linda the election. A tag feud between these two seems a natural fit, with Darren Young cast as the good guy. 物理補習

  45. This is my first time visit to your blog and I am very interested in the articles that you serve. Provide enough knowledge for me. Thank you for sharing useful and don’t forget, keep sharing useful info: Houston Appliance Repair

  46. คาสิโน UFABET คาสิโนสด เครดิตฟรี สมัครง่าย ตลอด 24 ชั่วโมง บริการ คาสิโนออนไลน์ ฝาก ถอน ด้วยระบบ AUTO ใน 3 นาที Line: @ufa88v4 คาสิโนออนไลน์

  50. and it was so enlightening to hear their stories and all the ways in which their daily lives differed from mine.

Leave a Reply

Your email address will not be published. Required fields are marked *