by

Sports Stadium RM

Revenue management of sports stadiums are rather challenging due to several obvious reasons. Events/games are only held once a week, once a month, or even just couple times per year depending on the location and the functionality of the stadiums, which is why it is very important to implement sophisticated pricing strategies in order to maximize revenue on the days when events are held. Also, major sports teams’ stadiums are rarely rented out for purposes other than its own sports games (i.e. basketball, baseball, soccer…etc). Whereas other stadiums are used for various events such as music concerts and award ceremonies from time to time.

There are significant differences between RM of sports stadiums compared to the more traditional sectors such as the airline industry. Whether you sit in the 10th row or the 20th row in Economy have minimal difference (there are, of course, differences between Economy and Business class). However, whether or not you sit in the far back row with limited view to the sports ground creates a world of difference to your overall experience when watching a sports game. Flying on a plane may be a part of your necessity to travel from A to B, but watching a sports game in a stadium is about the “experience,” and therefore the perceived value depending on the location of the seats vary immensely.

Implicit Use of Space

How are the space divided in sports stadiums?

    • By location of seats
    • Regular seats vs. Enclosed suites with multiple seats
    • By supporting team

Club-level seats

What are the common sources of additional revenue?

  • Souvenir shops selling team-specific sports gears
  • Most of the premier league soccer teams’ stadiums have museums and tours: visitors even come to the museum on non-game days as well. High numbers of tourists visit the museums in Western European countries
  • Dining places (concessions)
  • By renting the space for music concerts-picture (per event)
  • By holding other sports events (i.e. Olympics)
  • Media access charges
  • Advertisement

Chelsea Megastore within Stamford Bridge stadium

Chelsea Museum located within Stamford Bridge stadium

Sports stadium being utilized as a concert venue

 

How can companies split up the space differently?

 

  • “Quiet” vs. “Loud” seats: I noticed that some sports supporters prefer to sit throughout the game whereas some people like to stand and cheer actively for their teams. Setting aside few rows in each section to those more reserved supports may be effective.
  • Create more seat classes: frequent visitors (fans) are likely to be less sensitive to the ticket price, so companies can create more club seats (even create another class between the club seats) and add more varied classes depending on the location and the view from the seats.

Implicit Use of Time

How can companies sell the space explicitly?

  • Selling tickets with time limits: This strategy can be very attractive for tourists visiting well-known stadiums or important games such as the World Cup. It would work quite well especially for soccer games. For example, customers will buy tickets for the first-half or and second-half o f the game which will be 45 minutes each. If the full-time ticket is $80, companies can charge $50 for customers purchasing 45-minute tickets.
  • Companies can sell a specific seat at a certain stadium by year, month, or season (leasing private seats)

Price

What are the physical rate fences in sports stadiums? 

  • Location of the seat: proximity or the angle of the view to the sports ground
  • Rates for suites differ based on the physical size of the space (maximum capacity): http://www.executiveclub.manutd.com/en.aspx (You’ll notice that almost all executive suites are sold out for this season despite the high rates)

What some of the non-physical rate fences?

  • Purchases of tickets via third party sellers: http://www.worldticketshop.com/tickets/chelsea_tickets
  • On-line vs. Ticket office purchases
  • Club Membership status
  • Season ticket holders
  • Importance of events: For example, the average seat price for premier league games are more expensive compared to championship league games
  • Performance of the teams
  • Stadium’s location (accessibility) and the age of the facilities

How can companies generate additional revenue by using creative rate fences?

  • Implement bundle selling: price per seat would be more expensive when purchasing one ticket compared to purchasing two or more tickets
  • Early reservations should be entitled to discounts
  • I believe that companies can start utilizing extensive Customer Relations Management (CRM) in the sports industry by using the personal data gained via increase in on-line ticket purchases and use direct marketing. Companies should implement other rate fences possibly based on the different personalities and characteristics of the customers.
  • Companies can upsell those customers reserving suites by offering extensive catering options & extended time before and after the game for extra fee (most stadiums offer the suites per event currently)
  • When the time gets closer to the actual day of the game, odd 1 seats that are left in between other reservations can be sold at more friendly rate

 

 

 

 

20,143 thoughts on “Sports Stadium RM”

  3. Very good written article. It will be supportive to anyone who utilizes it, including me. Keep doing what you are doing – can’r wait to read more posts. joker game

  5. Thank you because you have been willing to share information with us. we will always appreciate all you have done here because I know you are very concerned with our. rubikslot

  8. You made such an interesting piece to read, giving every subject enlightenment for us to gain knowledge. Thanks for sharing the such information with us to read this… 총판

  11. wow, great, I was wondering how to cure acne naturally. and found your site by google, learned a lot, now i’m a bit clear. I’ve bookmark your site and also add rss. keep us updated. 토토사이트

  15. La reparación de lavadoras se refiere al servicio de mantenimiento y arreglo de estos electrodomésticos esenciales para el hogar. Este proceso incluye la identificación y solución de problemas comunes como fallos en el motor, obstrucciones en el sistema de drenaje, fugas de agua, y problemas electrónicos o de control. tecnico lavadora

  17. Good post but I was wondering if you could write a litte more on this subject? I’d be very thankful if you could elaborate a little bit further. Appreciate it! murah4 slot

  18. Raden138 Situs Slot Gacor Terpercaya Dapatkan Fitur Terbaru 2024 Scatter Hitam.
    Fitur terbaru dari slot Mahjong Ways, yaitu Scatter Hitam merupakan inovasi terbaru dari penyedia game PG Soft..

  19. Wso55 Situs Slot Gacor Terpercaya Dapatkan fitur yang di sediakan oleh permainan slot mahjong ways 2 yang terkenal dalam memberikan kemenangan dengan mudah kepada para pemainnya , SCATTER HITAM juga tergolong dalam situs slot yang aman dan terpercaya di tahun 2024 sehingga situs slot scatter hitam menjadi situs favorit oleh para pemain slot di indonesia.

  22. Without a doubt, a terrific effort! It’s encouraging to see such well-thought-out and articulate ideas written down. The writing was not only enjoyable, but also excellent. For additional information and expert assistance, please visit SEO News.

  26. 스포츠무료중계 네네티비

    스포츠중계 네네티비, 라이브 스포츠 무료 중계, 축구중계, 해외축구중계, 손흥민 토트넘중계, 월드컵축구중계, NBA중계, MLB중계, 일본야구중계, EPL중계, 초고화질 무료스포츠중계, 해외스포츠중계, 챔피언스리그중계, 프리메라리가중계, 분데스리가중계, 세리에A중계, 에레디비시중계, 라리가중계, NPB중계, UFC중계, NHL중계, 하키중계, 아이스하키중계, 배구중계, 스포츠라이브중계, 스포츠중계사이트, 라이브스코어, 스포츠중계실시간, NFL중계, K리그중계, KBO중계, WNBA중계, 농구중계, E스포츠중계, Live 스포츠 네네TV
    #To know about more visit our website: https://nenetv.net/live/channel1

  34. لیبل ها در اشکال و ابعاد بسیار متنوعی همچون مربع، مستطیل و دایره میتوانند تولید شوند که این تنوع به دلایل مختلفی مانند تنوع کسب و کار ها و سلایق مختلف باعث به وجود آمدن همین موضوعات باعث طیف وسیعی از انواع محصولات چاپی و همچنین لیبل ها شده است. بسیاری از کسب کارها برای چاپ لیبل از لیبل زن ها ادرای استفاده میکنند.

  35. The pay4d provider site is popular among lower and upper levels of society because the appearance of this site is very interesting to try. for that you can visit the website
    https://ispcp.net/

  39. 友達招待コード

    「誰でも」「簡単に」「コツコツと」できるポイ活や節約術を実践中。ポイ活初心者にもわかりやすい情報を発信しています。スキマ時間をお金に換えてみんなでハッピーに！

    #To know about more visit our website: https://point-chiritsumo.com/

  41. When your website or blog goes live for the first time, it is exciting. That is until you realize no one but you and your. NC

  42. to be one of the sites that provides the best and most trusted links to play various online games that you like. All game links available on this site can be played using just 1 application, and even logged in with 1 account. Therefore, if you want to try it, you can visit our website
    https://bandarhaitogel.com/

  43. This is my first time i visit here. I found so many interesting stuff in your blog especially its discussion. From the tons of comments on your articles, I guess I am not the only one having all the enjoyment here keep up the good work IVGWIN

  46. Tiger Eye Angel from Spiritual Sense: a representation of bravery, strength, and defense. Each angel figure is crafted from the captivating tiger eye gemstone, which is highly valued for its potent vitality.
    Tiger Eye Angel

  48. Torque Tester

    AT2E develops and markets quality control equipment for packaging and for all packaged products across many industries. The company supplies machines for testing to manufacturers of pharmaceuticals, cosmetics, chemicals, food and packaging

    #To know about more visit our website: https://at2e-usa.com

  49. In addition to สล็อตแตกง่าย providing complete game services We also allow you to join the world’s leading betting games. With a capital of tens and hundreds Come in and spin slots from 1 baht onwards and get a chance to win exciting big prizes that can’t be found anywhere else

  50. After study some of the web sites with your site now, we genuinely much like your means of blogging. I bookmarked it to my bookmark site list and will also be checking back soon. Pls check out my internet site too and figure out what you consider. poppy pods canada

Leave a Reply

Your email address will not be published. Required fields are marked *