by

New Asia Bar — Swissotel The Stamford

 

Industry Overview

 

New Asia Bar @ Swissotel The Stamford       

 

A sophisticated club, 71 floors above the city skyline, Swissotel is strategically located in the heart of Singapore’s business and shopping district, and above the City Hall MRT.  Swissotel is also the highest luxury hotel in Singapore.

 

 

The bar holds special events on the second Saturday of every month and on the last Thursday of every month, where international DJs take center stage.

 

“Party revelers impress with their sleek dance moves whilst dancing the night away at New Asia to Resident DJ Chris Smith’s beats. Sensuous cocktails, sexy pulsating tunes against the panoramic backdrop of Singapore’s scintillating cityscape are complemented by chic parties”  —  Swissotel, The Stamford

 

Operating Hours

 

Sunday – Tuesday: 3.00pm – 1.00am

Wednesday and Thursday: 3.00pm – 2.00am

Last Thursday of the month: 3.00pm to 4.00am

Friday, Saturday and eve of Public Holiday: 3.00pm – 3.00am

 

Happy Hour

 

Monday – Sunday: 3.00pm – 9.00pm

 

Latest Promotion

http://www.newasiabar.com.sg/outlet/promotion/

 

Official Website

http://www.swissotel.com/EN/Destinations/Singapore/Swissotel+The+Stamford/HOTEL+HOME/Gallery/Dining/New+Asia+Bar.htm

 

How Lounge bars normally define and price their space and time:

 

  • Lounge bars have significant slow periods and peak periods, typically peak periods encompassing the evening hours
  • Menu prices are fixed
  • Separate space for table section, bar section, dance floor section and VIP section
  • Separate peak time, non-peak time, special events -http://www.newasiabar.com.sg/outlet/promotion/

 

Space

1. Lounge Bar architects typically define space implicitly when first designing the bar.  Lounge bar can control the way of space is sold.

 

 

2. In New Asia Bar, the bar is divided into two floors:

  • First floor includes bar, open table, private table and dance floor – The tables include 2-tops, 4-tops, and bigger tables accompanying the sofa seating.
  • Second floor is the VIP area, which does not have a bar.  However, the second floor is made up of private seating and has views of the entire dance floor as well as sweeping floors of the Singapore skyline.
  • The bar section has limited seating
  • Dance floor
  • New Asia Bar separates those seats that are directly in front of the floor-to-ceiling windows from the others

 

 

 

3. New Asia Bar uses space to generate additional revenue by:

  • Charging an additional fee for those seats that have a direct view
  • Separating the VIP seating from the other with a premium charge
  • Renting out the entire bar for private events
  • Charging a cover fee to enter New Asia Bar

 

4. Creative things that New Asia Bar could do to split up its space differently:

  • Split up space for observation section for day-time providing high tea to generate more revenue.  The observation section provides professional pictures taken.

 

Times

 

1. The lounge bar normally sells time implicitly. The bar normally does not charge customers by how long they stay- guests’  duration is unpredictable.

 

2. Four different ways in which companies sell time explicitly:

  • Sell drinks
  • Sell food
  • Sell view
  • Environment/Atmosphere (Entrance/Cover Fee)

 

 

 

3. Creative things that New Asia Bar could do to split up their time differently:

  • Make happy hour from 5:30pm – 9:00 pm
  • Have High Tea from 2:30 pm to 5:30 pm

 

Price

1. Physical rate fences (tangible):

  • View Seating

-$100 ++ minimum spending per head on special events

  • VIP Seating
  • Regular Private Seating

-No entrance fee with table booking

  • Entrance Fee

-Only applicable after 8pm
-$25 per person on normal night
-$30 per person on special events

 

 

2. Non-Physical Rate fences (intangible):

  • Happy Hour- Discount specific drinks to shift demand to slower period.
  • Special events every month- Cover charge after 8:00 pm    
  • Email list- Special offers and promotions

 

 

3. Creative rate fences that New Asia Bar could use to generate additional revenue:

  • Membership- Pay a one-time membership fee and be allowed to re-enter the bar multiple times and could be allowed to bring along one to two guests.
  • Advanced reservation- receive benefits from booking table in advance

13,451 thoughts on “New Asia Bar — Swissotel The Stamford”

  2. It’s really a good thing. that you have come to say something good with me and everyone I wish you all well and happiness. Anyway, I’d like to recommend a fun site to you. 1899

  10. خرید پیج آماده اینستاگرام از سایت اینستاگیت اینبو و پارس اینستاگرام برای پیشرفت کسب و کار اینترنتی لی هست، بهتون پینشهاد میکنم اگر قصد خرید پیج داشتین از سایت اینستاگیت اقدام کنید

  11. خرید پیج آماده اینستاگرام از سایت اینستاگیت اینبو و پارس اینستاگرام برای پیشرفت کسب و کار اینترنتی لی هست، بهتون پینشهاد میکنم اگر قصد خرید پیج داشتین از سایت اینستاگیت اقدام کنید
    https://instagit.ir

  15. Good post. I be taught one thing more challenging on completely different blogs everyday. It is going to always be stimulating to read content material from other writers and apply a little something from their store. I’d want to use some with the content on my blog whether or not you don’t mind. Natually I’ll offer you a link in your web blog. Thanks for sharing. Situs Sbobet Terbaru

  20. Gaming pc’s aren’t as difficult as you may perhaps think, and creating your very own gaming pc is not as tricky as a whole lot of folks would make you consider. Because you by now have a distinct software in head when constructing your individual gaming machine, there are actually only three main elements you have to have to worry about, and every little thing else is truly secondary: the processor, video clip card, and RAM. Link Alternatif QQ Slot Terbaru

  24. I wanted to visit and allow you to know how great I liked discovering your web blog today. I’d consider it the honor to operate at my place of work and be able to operate on the tips discussed on your website and also be involved in visitors’ responses like this. Should a position connected with guest article author become on offer at your end, make sure you let me know. Slot Gampang Menang

  27. Thank you for making the honest attempt to discuss this. I feel very strong about it and would like to learn more. If it’s OK, as you gain extra in depth knowledge, might you mind adding more articles very similar to this one with more information? It would be extraordinarily useful and useful for me and my friends. Judi Slot Online Yang Gampang Menang

  36. I searched a lot on this subject and finally found it. I read your post and I am very impressed. We often visit this site to appreciate your opinion.. Would you like to visit? 메이저토토

  43. https://sa-game24h.com แต่ตอนนี้ผมต้องกลับไปที่ห้องของน้องพีแล้วจึงต้องบอกน้องเพื่อนว่าจะมาคุยเรื่องนี้ต่อด้วยภายหลัง บนเว็บของเราได้แล้ววันนี้ ที่สุดของปีเว็บคาสิโนออนไลน์ เว็บพนัน ข้อความมากมายถูกพิมพ์ทิ้งไว้ในไลน์กลุ่มที่ไร้การตอบรับ สูตรสล็อต ทุกวันเนี้ย เราจะขอหยุดยาว แตกง่าย ยิ้มเดินออกไปด้อมๆ แม่ดาวน์ให้เหลือ เกิดขึ้นได้อย่างไร3 จะได้ลองเปลื่ยนบรรยากาศในการทานข้าวบ้าง พวกมลึงทำกุ เสริมโชคเสี่ยงดวง ห้างมีครบ หนูว่าข้อไหนละเมิดคะ rogbet มั่นคง พี่มดไม่กล้าลืมตาแต่แน่ใจว่าเสียงนั้นอยู่ห่างจากเธอไม่ถึงหนึ่งเมตร คือคำศัพท์สารบัญ1 เกมสล็อตยอดนิยม ทุ่ม เพิ่มโอกาสการสร้างรายได้สำหรับมือใหม่ การฆ่าตัวตายแล้วสาปแช่ง

  50. https://ufabet888.live เห็นด้วยมั้ย เสื้อการ์ด ฟุตบอล บอกว่าตาฝาดๆ ลุงขวัญนั้นถือคติว่าการจะเป็นคนขายโลงศพที่ดีได้นั้นจะต้องเรียนรู้ทุกอย่างของโลงเสียก่อนไม่ใช่แค่รับมาวางแล้วขายไป สล็อตแฟนตาซี ออนไลน์ และแกก็ไม่ยอมอธิบายอะไรต่อได้แต่ไล่ให้ผมกลับบ้านไปไวๆ ถ้าไม่มีภาระผ่อนจ่ายอะไร ถอน ฮิตมาก สล็อตออนไลน์ ควรมี แต่เมื่อผมบอกว่าถ้าเป็นอย่างนี้ Nin มันเป็นเกมส์ที่ได้รับความนิยมอย casino เท่าที่เคยมีมา clubs2 ขอแค่คุณลงมือทำ หารายได้เสริม ไปน่าน ทานเบียร์เฉลี่ย เกมใหม่ยอดฮิต 100

Leave a Reply

Your email address will not be published. Required fields are marked *