Industry Overview
New Asia Bar @ Swissotel The Stamford
A sophisticated club, 71 floors above the city skyline, Swissotel is strategically located in the heart of Singapore’s business and shopping district, and above the City Hall MRT. Swissotel is also the highest luxury hotel in Singapore.
The bar holds special events on the second Saturday of every month and on the last Thursday of every month, where international DJs take center stage.
“Party revelers impress with their sleek dance moves whilst dancing the night away at New Asia to Resident DJ Chris Smith’s beats. Sensuous cocktails, sexy pulsating tunes against the panoramic backdrop of Singapore’s scintillating cityscape are complemented by chic parties” — Swissotel, The Stamford
Operating Hours
Sunday – Tuesday: 3.00pm – 1.00am
Wednesday and Thursday: 3.00pm – 2.00am
Last Thursday of the month: 3.00pm to 4.00am
Friday, Saturday and eve of Public Holiday: 3.00pm – 3.00am
Happy Hour
Monday – Sunday: 3.00pm – 9.00pm
Latest Promotion
http://www.newasiabar.com.sg/outlet/promotion/
Official Website
How Lounge bars normally define and price their space and time:
- Lounge bars have significant slow periods and peak periods, typically peak periods encompassing the evening hours
- Menu prices are fixed
- Separate space for table section, bar section, dance floor section and VIP section
- Separate peak time, non-peak time, special events -http://www.newasiabar.com.sg/outlet/promotion/
Space
1. Lounge Bar architects typically define space implicitly when first designing the bar. Lounge bar can control the way of space is sold.
2. In New Asia Bar, the bar is divided into two floors:
- First floor includes bar, open table, private table and dance floor – The tables include 2-tops, 4-tops, and bigger tables accompanying the sofa seating.
- Second floor is the VIP area, which does not have a bar. However, the second floor is made up of private seating and has views of the entire dance floor as well as sweeping floors of the Singapore skyline.
- The bar section has limited seating
- Dance floor
- New Asia Bar separates those seats that are directly in front of the floor-to-ceiling windows from the others
3. New Asia Bar uses space to generate additional revenue by:
- Charging an additional fee for those seats that have a direct view
- Separating the VIP seating from the other with a premium charge
- Renting out the entire bar for private events
- Charging a cover fee to enter New Asia Bar
4. Creative things that New Asia Bar could do to split up its space differently:
- Split up space for observation section for day-time providing high tea to generate more revenue. The observation section provides professional pictures taken.
Times
1. The lounge bar normally sells time implicitly. The bar normally does not charge customers by how long they stay- guests’ duration is unpredictable.
2. Four different ways in which companies sell time explicitly:
- Sell drinks
- Sell food
- Sell view
- Environment/Atmosphere (Entrance/Cover Fee)
3. Creative things that New Asia Bar could do to split up their time differently:
- Make happy hour from 5:30pm – 9:00 pm
- Have High Tea from 2:30 pm to 5:30 pm
Price
1. Physical rate fences (tangible):
- View Seating
-$100 ++ minimum spending per head on special events
- VIP Seating
- Regular Private Seating
-No entrance fee with table booking
- Entrance Fee
-Only applicable after 8pm
-$25 per person on normal night
-$30 per person on special events
2. Non-Physical Rate fences (intangible):
- Happy Hour- Discount specific drinks to shift demand to slower period.
- Special events every month- Cover charge after 8:00 pm
- Email list- Special offers and promotions
3. Creative rate fences that New Asia Bar could use to generate additional revenue:
- Membership- Pay a one-time membership fee and be allowed to re-enter the bar multiple times and could be allowed to bring along one to two guests.
- Advanced reservation- receive benefits from booking table in advance
Thanks for posting it..
Hotel apartments in Dubai cheap
I like swiss hotel and personalized shirts
Hi, This is a nice article you shared great information
Millennial mortgage broker
thanks for share informative useful content such a value content
would love to read satta
Great article and a nice way to promote online. I’m satisfied with the information that you provided Compressed Tea
Hey there I am so thrilled I found your weblog, I really found you by error, while I was researching on Askjeeve for something else, Anyways I am here now and would just like to say many thanks for a tremendous post and a all round exciting blog (I also love the theme/design), I don’t have time to read it all at the moment but I have bookmarked it and also included your RSS feeds, so when I have time I will be back to read much more, Please do keep up the great work. Bradenton
Thanks for sharing this conent, Great work.
Click here to know Events in Scrum
Hello, Neat post. There is a problem together with your website in web explorer, might test this… IE still is the marketplace leader and a big part of other people will miss your excellent writing due to this problem. Lisa
This can be one particular of the most useful blogs We have ever arrive across on this subject. Basically Fantastic. I am also an expert in this topic so I can understand your hard work.custom chenille patches
فولاد آلیاژی
I’m not sure why but this website is loading very slow for me. Is anyone else having this issue or is it a problem on my end? I’ll check back later on and see if the problem still exists. Visit Cape Verde
Many thanks for sharing this very diverse opinion post where each expert has no doubt shared his best knowledge on the topic. Have more success in your journey. automated document conversion
I like the helpful info you supply in your articles. I’ll bookmark your weblog and check again right here frequently. I’m quite sure I will be told a lot of new stuff right here! Good luck for the following! gaminglight
Thank you :), for all the effort put forth by all who have worked hard to make this possible. This is great news. Female Award Winning Composer in Hollywood
Thanks for your marvelous posting! I quite enjoyed reading it, you may be a great author.I will be sure to bookmark your blog and definitely will come back someday. I want to encourage yourself to continue your great job, have a nice weekend! game light
you are in reality a excellent webmaster. The site loading velocity is incredible. It kind of feels that you are doing any distinctive trick. In addition, The contents are masterwork. you have performed a excellent activity in this matter! black travel movement
Well I truly enjoyed reading it. This subject offered by you is very helpful and accurate.
https://www.casinosite777.info
Its an amazing website, I really enjoy reading your articles.
https://www.baccaratsite.top
Your blog is really nice. Its sound really good
https://www.sportstoto.zone
Thanks for sharing with us this important Content. I feel strongly about it and really enjoyed learning more about this topic.
https://www.baccaratsite.biz
Hi, good and nice ide. Thank you 🙂
<a href="https://www.inspiralifes.com/2021/07/aktivitas-fisik-ringan.html"Aktivitas fisik ringan
Hi, good and nice ide. Thank you 🙂
https://www.inspiralifes.com/2021/07/aktivitas-fisik-ringan.html
Hi, good and nice ide. Thank you 🙂
https://www.inspiralifes.com/2021/07/aktivitas-fisik-ringan.html
Hello, i just planned to drop that you a line to say that we thoroughly enjoyed this particular post from yours, I have subscribed for your RSS feed and have absolutely skimmed several of your articles or blog posts before but this blog really endured out in my situation. lunk alarm Planet Fitness
it’s really nice and meanful. it’s really cool blog. Linking is very useful thing.you have really helped lots of people who visit blog and provide them usefull information. PA Backlinks
Bangladesh National University NU Students Vaccine Registration will be continue till 19 July.
good and nice ide
http://bit.do/fRmFY
We are really grateful for your blog post. You will find a lot of approaches after visiting your post. I was exactly searching for. Thanks for such post and please keep it up. Great work. Disposable medical nitrile examination gloves
cooooooool, great idea.
بیسیم کنوود
nice.
افزونه المنتور پرو
ایمن صنعت : ایمن ترین نرده حفاظ و درب های امنیت منازل
Tempobet numaralı bahis sitesi bahis şirketleri, Türkiye’nin en güvenli canlı bahisini oynayabilir.! Tempobet giriş adresi Şimdi kaydolun ve kazanmaya başlayın! Casino bahisçileri ve canlı casino oyunları ve yüzlerce bahis türünde canlı bahisler için vazgeçilmez bir site olmaya devam ediyor.
Thanks for your marvelous posting! I quite enjoyed reading it, you may be a great author.replica omega orologi italia
Your website contains such useful information. Appreciate your written skills and your blog.
Love or Arranged Marriage Solution
Definitely your all weblogs are helpful for me. I really enjoy a lot reading your all posts.
Solve my love problem
Yeah! This is very interesting post. I look forward for seeking more on your website.
Love astrology prediction
It helps to get more knowledge about this topic. I really appreciate your effort that you put to provide such great article.
Stop Divorce by Use of Vashikaran Mantra baba ji
Good post! Keep up the good writing.
Husband Wife Problem Solution
Your blogs are up to the mark, such an excellent post.
Islamic Dua For Success
Your this article is proven very very helpful for me. Tysm!! Other readers will also enjoy your blog while reading.
Inter Caste Marriage Problems
Yeah! This is very interesting post. I look forward for seeking more on your website.
Love Spell To Bring Him Back
Excellent Article!!! I like the helpful information you provide in your article.
Real Black Magic
Very nice post. Every day from distinct blogs, I learn something different.
Rohani ilaj for love Marriage
I got such a useful stuff on your website that helps me a lot to gain information.
Black Magic Specialist Maulana Ji
This is the one of the most important information for me. And I am feeling glad reading your article. The article is really excellent ?
Astrology consultancy
Your website is the right blogging platform. It is such a good article! ?
Best spiritual healers
Happy reading this article.? One of the most important information for me.
Inter caste love marriage
Your this content is what I was exactly searching for ?
Powerful Vashikaran specialist in India
I got great blog here which is very excellent.
Online astrology for marriage
I check your blog again and again. Best of luck for your new article.
Web Hosting Company in Jaipur