by

New Asia Bar — Swissotel The Stamford

 

Industry Overview

 

New Asia Bar @ Swissotel The Stamford       

 

A sophisticated club, 71 floors above the city skyline, Swissotel is strategically located in the heart of Singapore’s business and shopping district, and above the City Hall MRT.  Swissotel is also the highest luxury hotel in Singapore.

 

 

The bar holds special events on the second Saturday of every month and on the last Thursday of every month, where international DJs take center stage.

 

“Party revelers impress with their sleek dance moves whilst dancing the night away at New Asia to Resident DJ Chris Smith’s beats. Sensuous cocktails, sexy pulsating tunes against the panoramic backdrop of Singapore’s scintillating cityscape are complemented by chic parties”  —  Swissotel, The Stamford

 

Operating Hours

 

Sunday – Tuesday: 3.00pm – 1.00am

Wednesday and Thursday: 3.00pm – 2.00am

Last Thursday of the month: 3.00pm to 4.00am

Friday, Saturday and eve of Public Holiday: 3.00pm – 3.00am

 

Happy Hour

 

Monday – Sunday: 3.00pm – 9.00pm

 

Latest Promotion

http://www.newasiabar.com.sg/outlet/promotion/

 

Official Website

http://www.swissotel.com/EN/Destinations/Singapore/Swissotel+The+Stamford/HOTEL+HOME/Gallery/Dining/New+Asia+Bar.htm

 

How Lounge bars normally define and price their space and time:

 

  • Lounge bars have significant slow periods and peak periods, typically peak periods encompassing the evening hours
  • Menu prices are fixed
  • Separate space for table section, bar section, dance floor section and VIP section
  • Separate peak time, non-peak time, special events -http://www.newasiabar.com.sg/outlet/promotion/

 

Space

1. Lounge Bar architects typically define space implicitly when first designing the bar.  Lounge bar can control the way of space is sold.

 

 

2. In New Asia Bar, the bar is divided into two floors:

  • First floor includes bar, open table, private table and dance floor – The tables include 2-tops, 4-tops, and bigger tables accompanying the sofa seating.
  • Second floor is the VIP area, which does not have a bar.  However, the second floor is made up of private seating and has views of the entire dance floor as well as sweeping floors of the Singapore skyline.
  • The bar section has limited seating
  • Dance floor
  • New Asia Bar separates those seats that are directly in front of the floor-to-ceiling windows from the others

 

 

 

3. New Asia Bar uses space to generate additional revenue by:

  • Charging an additional fee for those seats that have a direct view
  • Separating the VIP seating from the other with a premium charge
  • Renting out the entire bar for private events
  • Charging a cover fee to enter New Asia Bar

 

4. Creative things that New Asia Bar could do to split up its space differently:

  • Split up space for observation section for day-time providing high tea to generate more revenue.  The observation section provides professional pictures taken.

 

Times

 

1. The lounge bar normally sells time implicitly. The bar normally does not charge customers by how long they stay- guests’  duration is unpredictable.

 

2. Four different ways in which companies sell time explicitly:

  • Sell drinks
  • Sell food
  • Sell view
  • Environment/Atmosphere (Entrance/Cover Fee)

 

 

 

3. Creative things that New Asia Bar could do to split up their time differently:

  • Make happy hour from 5:30pm – 9:00 pm
  • Have High Tea from 2:30 pm to 5:30 pm

 

Price

1. Physical rate fences (tangible):

  • View Seating

-$100 ++ minimum spending per head on special events

  • VIP Seating
  • Regular Private Seating

-No entrance fee with table booking

  • Entrance Fee

-Only applicable after 8pm
-$25 per person on normal night
-$30 per person on special events

 

 

2. Non-Physical Rate fences (intangible):

  • Happy Hour- Discount specific drinks to shift demand to slower period.
  • Special events every month- Cover charge after 8:00 pm    
  • Email list- Special offers and promotions

 

 

3. Creative rate fences that New Asia Bar could use to generate additional revenue:

  • Membership- Pay a one-time membership fee and be allowed to re-enter the bar multiple times and could be allowed to bring along one to two guests.
  • Advanced reservation- receive benefits from booking table in advance

13,375 thoughts on “New Asia Bar — Swissotel The Stamford”

  1. Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic. If possible, as you gain expertise, would you mind updating your blog with extra information? It is extremely helpful for me. Kassia

  2. I definitely enjoying every little bit of it. It is a great website and nice share. I want to thank you. Good job! You guys do a great blog, and have some great contents. Keep up the good work. Kassia

  6. This is a great post. I like this topic.This site has lots of advantage.I found many interesting things from this site. It helps me in many ways.Thanks for posting this again. nagano tonic

  8. Looking for genuine tips and advice on love, relationships, and romance?
    Discover heartfelt insights to help you meaningful connections and build strong bonds.

    Relationship

  9. USA Builders’ Depot is on a mission to revolutionize the construction industry by providing builders with superior materials at unbeatable prices. We understand the challenges builders face, and our goal is to simplify your sourcing process while ensuring top-notch quality. double steel doors

  10. Looking for genuine tips and advice on love, relationships, and romance?
    Discover heartfelt insights to help you meaningful connections and build strong bonds.

    Advice

  13. Thank Your Comment!

    I’m Overjoyed you Located the Piece Informative.

    If you’re Intrigued by Discovering more Prospects
    in the online Sports World, I’d Endorse Visiting CMD368.

    They Provide a Extensive selection of Intriguing Wagering
    Alternatives, Broadcasted events, and a User-friendly
    Interface.

    What I Truly Favor about CMD368 is their Focus to Controlled Wagering.

    They have Secure Security and Options to Facilitate Gamblers Stay
    in control.

    Whether or not you’re a Seasoned Enthusiast or
    New to the Sports, I Reckon you’d Sincerely Relish the Experience.

    Feel free to Join Through the Site and Inquire if you have
    More Concerns.

    Look at my web site: casino singapore (http://www.demilked.com)

  15. <a href="https://squeegeeprosservices.com/gutter-cleaning-san-jose/"Gutter Cleaning San Jose is a vital service for maintaining your home’s protection from water damage. Squeegee Pros offers expert gutter cleaning services in San Jose, CA, preventing blockages and ensuring proper water flow. Our professional team ensures your gutters are thoroughly cleaned, so you avoid costly repairs. For reliable Gutter Cleaning San Jose, trust Squeegee Pros to keep your home safe and dry.

  21. Your blog is incredibly well-written and offers great insights into the subject matter—truly commendable work! As a consultant, I often recommend services like Statistics Assignment Help to students who face challenges in mastering data analysis or statistical theories. For those looking to enhance their academic performance, professional guidance can make all the difference.

  22. Bj88 offers a range of secure and convenient payment methods, including local and international options. The withdrawal process is relatively quick, which enhances user satisfaction. Bj88

  24. USA Builders’ Depot is on a mission to revolutionize the construction industry by providing builders with superior materials at unbeatable prices. We understand the challenges builders face, and our goal is to simplify your sourcing process while ensuring top-notch quality. metal double doors

Leave a Reply

Your email address will not be published. Required fields are marked *