Movie Theater Industry
The cinema or movie theater industry has been in existence for more than 100 years, but has become an increasingly popular entertainment venue with the rise of the film industry and advances in film technology. The original theater complexes were designed with one theater and could seat from 50 to 100 people. Seats were standard and prices did not vary according to time or space.
Today multi-theater Cineplex’s offer a variety of movie options catering to different tastes. Theaters can often be smaller, from 50 to 100 people, or larger, seating a few hundred people at one time.Space is defined implicitly in the industry. A ticket buys the right to one seat in one theater, which is a predefined amount of space.
Use of Space
The standard special layout is stadium seating, which offers the maximum capacity in the space often allotted.
Other seating styles that have been utilized are lounge style seating, such as the Parkway Theater in Oakland, California, pictured below. Unfortunately, it seems Parkway Theater has recently closed, which suggests this type of venue may not be as popular or successful as others.
A third seating or special arrangement is VIP seating for higher paying customers. Only a few companies seem to use this concept, mostly notably Vue Cinema in Europe.
A fourth concept is to offer dinner as part of the movie going experience. Turning some seats to dinner tables would be a unique use of space. It would play particularly well with the “dinner and a movie” concept in the US. Some examples of this are http://www.starcinemagrill.net/ or http://www.foreigncinema.com/
Additional Revenue Generators
Most movie theaters today offer a wide variety of ancillary revenue generators, generally in the form of food and drinks in the foyer or lobby before entering the theater. Movie theaters in some parts of Europe, such as the UK, offer alcohol in the theaters. Some theaters will also offer arcade style video games in the lobby as well. For those movie theaters that cater to the dinner crowd food is also a major source of revenue.
Apparently film distributors drive very hard bargains in exchange for the rights to play a film. In many cases, these ancillary revenue generators become the only source of revenue or profit for the theater itself as all revenue from tickets goes to the distributor or producer.
Additional uses of Space
Another concept, the only example of which I could find is http://www.12apostleshotel.com/dining/dining/dinner-movie, would be to use private rooms similar to Asian Karaoke. This boutique hotel in Cape Town has a small private theater for rent, but it is not the core of their business. The movie theater industry in Eastern Europe and Russia apparently have a number of much smaller, private, theaters, but they stand independent of larger theaters. Bringing this concept to the multiplex may be an interesting alternative to the larger public theaters.
Service could also be added as an additional component of the theater experience. While theaters already service food and drink, and some are even offering dinner to their guests, charging for delivery of these items for guests who don’t want to miss part of the movie is a very good opportunity. Otherwise moving the bar or counter selling these items into the theater so they can draw additional customers is another opportunity.
Time
Time in theaters is sold implicitly. One ticket grants access to one movie. However, there have been a number of variations to this.
Examples of variations in the current implicit use of time are:
- Movies sold as double-headers, two movies for one ticket
- Tickets sold to all day running movies, where one ticket buys access to a theater and the movie runs back to back all day
- Some theaters will also sell an all day pass, for multiple movies in one day, or a monthly pass for unlimited viewing in a month
These last examples of selling an all day or all month passes to a theater begin to cross the line to selling time explicitly. Movies are also a set amount of time and patrons are often not allowed to stay after the movie has ended. Thus unlike other implicitly sold events, such as a restaurant or golf, the duration of this event is not controlled by the customer, but rather by the theater.
In fact considering that most of the revenue of many theaters comes from ancillary revenue centers, such as food and beverage, it would make sense for theaters to allow their patrons to stay for multiple movies, thus encouraging the purchase of these items.
Some theaters do sell their space for private events, which also entails the explicit use of time. One example of this is http://conferencing.myvue.com/PageProducer.aspx. With built in stadium seating and audio/visual capabilities, theaters make for a great auditorium for private events and allow theaters to charge by the hour as hotels do for their function space.
Additional Uses of Time
Given the ample space many movie theaters have and the fact that it is not used much early in the day or at all late at night, these would be ideal times to use the space for something else. One interesting concept, which took hold shortly in Hawaii was to use a large theater space as a night club or concert venue. The theater was designed with a few alternative uses in mind and the stage in front of the screen made it well suited for a concert or dance floor. (http://www.l4waikiki.com/)
Price Lever
Physical and non-physical rate fences seem to vary widely by region. The US has the simplest approach with vary few variations in price, which Wikipedia comments on the issue as an “economic puzzle.” The standard breakdown in non-physical rate barriers generally being different prices for adult, child, senior, military, students, or other classifications of this kind. Theaters will also charge higher prices for prime time showings, generally at night, at for weekend showings. Variations of this strategy are to offer extreme discounts during very low demand periods, such as weekday mornings.
Other non-physical rate fences include using loyalty or frequent customer programs. These allow customers to pay a set amount per month for discounts on movies they watch or to accumulate points for each movie watched to be cashed in later for a free movie.
Non-physical fences also exist in the form of new distribution systems. Tickers were traditionally only offered at the ticket counter, but now they are available online or over the phone. www.fandango.com is a great example of a prebooking website. Unlike hotels where customers pay less for booking in advance, customers using these sites are paying extra for the convenience of not having to go to the ticket counter to buy a ticket in advance.
Physical rate fences are surprisingly uncommon in the US. Usually tickets are for open seating and there is no difference in price for any of the seats. Asia and Europe are very different in this case. Asia in particular will charge more for seats in the back or less for seats in the front. They often also have more and less comfortable seats which allow for further variation in price. Theaters also allow or sometimes require customers to reserve a specific seat.
Possible Additional Rate Fences
One rate fence which is not currently employed in some areas, particularly the US, is to charge more for newer or higher demand movies. Movies which are expected to be in higher demand, could be priced at a premium, but often are not.
Second class theaters, those that show movies that have been out for some time, have closed across the US with the ease of viewing movies at home. However this idea could be brought back to the mainstream by showing older very popular movies on occasion at larger theaters. Movies such as the titanic or avatar, which did well in their initial showing, would likely draw large crowds if shown again a few years after they came out.
Great post, you have pointed out some fantastic points , I likewise think this s a very wonderful website. anru33 login
That is the excellent mindset, nonetheless is just not help to make every sence whatsoever preaching about that mather. Virtually any method many thanks in addition to i had endeavor to promote your own article in to delicius nevertheless it is apparently a dilemma using your information sites can you please recheck the idea. thanks once more. anru33 raffi
I’m amazed, I must say. Seldom do I come across a blog that’s both educative and engaging, and without a doubt, you’ve hit the nail on the head. The problem is something which too few people are speaking intelligently abou 스포츠중계
Wow, this article is fastidious, my sister is analyzing such things,
so I am going to convey her.
Here is my webpage – holiday celebrations
Learn more about what makes Hawai‘i Island the best place in the world to make films. We have the resources and knowledge to make your next film a success! http://www.hawaiiislandfilm.com
아주 잘 쓰여진 이야기. 저뿐만 아니라 그것을 활용하는 모든 사람에게 유용 할 것입니다. 좋은 일을 계속하십시오 – 나는 확실히 더 많은 포스트를 읽을 것입니다 슬롯 사이트 추천
I’m really excited to try femipro Supplement! Women’s health often gets overlooked in the supplement industry, so it’s great to see a product like this that’s designed with us in mind. Hormonal balance is something I’ve struggled with, and I’ve been searching for a natural way to support it. Femipro seems to have a lot of positive feedback, and I’m hopeful it can help me feel more balanced and energized. I can’t wait to give it a try!
A debt of gratitude is in order for setting aside an ideal opportunity to examine this, I feel emphatically about it and love adapting more on this theme. In the event that conceivable, as you pick up aptitude, would you mind upgrading your web journal with additional data? It is greatly useful for me. clay bead bracelet ideas
Nice post. I was checking constantly this blog and I’m impressed! Extremely useful info specially the last part I care for such information a lot. I was seeking this certain info for a long time. Thank you and good luck. anru33 login
Nice post. I was checking constantly this blog and I’m impressed! Extremely useful info specially the last part I care for such information a lot. I was seeking this certain info for a long time. Thank you and good luck. slot gacor
That is the excellent mindset, nonetheless is just not help to make every sence whatsoever preaching about that mather. Virtually any method many thanks in addition to i had endeavor to promote your own article in to delicius nevertheless it is apparently a dilemma using your information sites can you please recheck the idea. thanks once more. slot gacor
That is the excellent mindset, nonetheless is just not help to make every sence whatsoever preaching about that mather. Virtually any method many thanks in addition to i had endeavor to promote your own article in to delicius nevertheless it is apparently a dilemma using your information sites can you please recheck the idea. thanks once more. anru33 login
Wonderful blog! I found it while surfing around on Yahoo News. Do you have any suggestions on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Appreciate it. 蔡萬生國泰
Bazaar eCommerce, Pakistan’s first online marketplace, offers a wide range of household items with fast nationwide delivery. Committed to active lifestyles, it goes beyond just apparel to meet all your needs.
If you’re looking for the best health supplements, this site offers a great range of products for a healthier lifestyle!
Post writing is also a excitement, if you know then you can write or else it is difficult
to write.
My page tonic greens video
A banking tech consultant
offers expert guidance in implementing advanced technology solutions for banks, optimizing operations, enhancing digital services, and ensuring compliance with evolving financial regulations for improved efficiency.
A banking tech consultant specializes in implementing cutting-edge technology solutions for financial institutions, optimizing processes, enhancing security, and driving digital transformation to improve customer experience and operational efficiency.
I will immediately grasp your rss feed as I
can not to find your e-mail subscription link or e-newsletter
service. Do you have any? Please let me understand so that
I may just subscribe. Thanks.
My web blog – Партнёрские программы
O Ar-condicionado Automotivo é essencial para o conforto em frotas de ônibus e veículos pesados. A manutenção adequada e as tecnologias avançadas garantem eficiência energética, maximizando o desempenho da frota e proporcionando um ambiente agradável para passageiros e motoristas.
The Marque Profile will be publicly accessible to anyone who searches for you on search engines like Google and Bing. This visibility allows potential go student and peers to discover your achievements, enhancing your professional presence and networking opportunities online.
Cabo Fishing charters: Experience unforgettable adventures in the stunning waters of Cabo San Lucas. Our expert crew ensures an exceptional journey filled with fishing, luxury, and lasting memories.
The movie theater industry has undergone significant changes in recent years, driven by technological advancements and shifts in consumer behavior. With the rise of streaming services and on-demand content, traditional theaters are exploring innovative ways to enhance the cinematic experience, such as immersive screenings and luxury seating. The potential for growth remains, especially with younger audiences seeking social experiences. By utilizing platforms like mygreen bucks, moviegoers can find great deals and rewards that make visiting the theater more appealing, opening up new opportunities for engagement and enjoyment in this evolving landscape.
Dewa222 sudah menjadi salah satu andalan para pemain sebagai situs penyedia slot online hari ini gampang maxwin yang memberikan game slot gacor paling sering menang secara terus menerus.
good post, thank you.
Link 1
nice post, thank you.
Link 2
good article, thank you.
Link 3
nice article, thank you.
Link 4
good job, thank you.
Link 5
Great read! Igaming New Zealand (https://igaming-nz.com/) is a fantastic resource for anyone looking to explore the world of online gaming in NZ. The detailed guides and trusted reviews make it easy to find the best platforms. Keep up the good work!
nice job, thank you.
Link 6
Upgrade your cabinets, drawers, and cupboards with our stylish Handles . Combining durability with sleek design, they enhance modern homes by providing both functionality and a contemporary touch to your interiors.
This is great guidance especially for those new to the blogosphere, providing simple and accurate information… Thanks for sharing this.”
https://789bet.domains/
UNIWASH erbjuder professionell taktvätt göteborg, specialiserad på effektiv mossa borttagning. Med expertis och starka samarbeten, inklusive Fastighetsbyrån, säkerställer vi hållbara och imponerande resultat för våra kunder.
라카지노는 따뜻한 환대와 아름다운 자연 환경 속에서 세계적 수준의 게임 경험을 제공하며, 책임감 있는 도박을 위해 베팅, 예치금, 손실 한도를 설정할 수 있는 도구를 제공합니다.
Almost i agree with you.. No Words Find for your effort.
I was looking through some of your blog posts on this website and I conceive this site is very informative! Keep putting up. bandar toto macau
Sometimes, it’s not just about winning; it’s about enjoying the casino experience. dominobet
Discover exciting things to do near sterling place 1 bedroom apartments, including scenic parks, shopping centers, local cafes, and cultural attractions, all within easy reach for a vibrant and fulfilling lifestyle.
This is also a very good post which I really enjoy reading. It is not everyday that I have the possibility to see something like this. emergency light system cirencester
The diversity of genres in gaming keeps things fresh. dewabet
Купить кровать деревянную двуспальную можно в магазинах мебели или на онлайн-платформах. Такие кровати обеспечивают комфортный сон и являются долговечными, так как изготовлены из натуральных материалов. При выборе обратите внимание на породу дерева и стиль кровати, чтобы она подходила вашему интерьеру. Деревянная двуспальная кровать добавит в вашу спальню тепло и уют, а также станет стильным акцентом в дизайне.
Welcome to SkyCrown: The Ultimate Online Experience in AustraliaxKw
I like the valuable info you provide in your articles. I’ll bookmark your blog and check again here regularly.
I am quite certain I’ll learn many new stuff right here!
Best of luck for the next!
My website – bolacasino88
hey there and thank you on your information – I’ve definitely picked up something new from proper here. I did then again expertise several technical points the use of this site, since I experienced to reload the site many times prior to I could get it to load properly. I were pondering if your web hosting is OK? Not that I’m complaining, but slow loading cases instances will often have an effect on your placement in google and could damage your high quality rating if ads and with Adwords. Anyway I am including this RSS to my e-mail and can glance out for a lot more of your respective exciting content. Make sure you update this again very soon.. noodlesmagazine
The details of this message are very good and thanks for the information.
123plus
Visit my web site: Importance of wildlife
진정한 메이저 바카라 사이트는 수억, 수십억 원의 캐시아웃을 즉시 처리할 수 있는 시스템을 갖추고 있습니다. 신뢰할 수 있는 바카라주소를 선택하는 것이 중요합니다.
진정한 메이저 바카라주소는 수억, 수십억 원의 캐시아웃을 즉시 처리할 수 있는 시스템을 갖춘 사이트로, 자칭 대기업에 주의해야 합니다. 한국 온라인 카지노 산업의 현실입니다.
Greenlight Website Design specializes in custom, performance-driven websites for small businesses and entrepreneurs. They offer web design, hosting, and WordPress maintenance, ensuring a unique, effective online presence tailored to your needs.