You can map specific search terms to specific urls, right? (I think they call it keyword matching or something like that). Like if I enter “physics” you can preset the Google appliance to make http://www.physics.cornell.edu/ show up first in the rankings.
Yes. We can. In fact, that’s what I spent the last 2 days doing.
504 keyword matches were input. And that’s just a drop in the bucket.
Someone who self-identified as an anonymous coward suggested:
Why not use the “Sponsored Links” function and let administrative departments pay for priority in the rankings? Even better, we could charge each department a participation fee plus a Google Usage Based Billing (or “GUBB”) fee for each of its pages indexed by the Google Appliance (beyond a base of, say, 500). There could also be a charge every time a department’s page appeared in a list of search results and then an additional fee for every click-through. How ’bout it?
This is the best idea I’ve heard all month. And to think, *I* was going to exchange logo compliance for keyword matches.
This is why I will never rise above middle management.