“Identity Crisis” is such an ugly phrase, don’t you think? I much prefer imbroglio. It’s Italian. And there’s that whole alliteration thing going on, too. I was an English Major, I enjoy having opportunities to actually use my degree.
Right. First things first.
There has been a recall of the Developer’s Templates
Think of this as a safety issue. We’re looking out for your best interests.
Pending the release of the new, improved modules for the Cornell web banners, all versions of the 75 pixel templates have been temporarily removed from the Identity Site.
If you have been working with the templates, the Office of Web Communications urges you to hold off until the release of the new banners in early August. These new banners will be in full compliance with the Identity Guidelines. Current versions of the banners will not meet the guidelines and should not be published on the web.
All versions of the 45 pixel banner will remain in compliance and can be continued to be downloaded and used.
There are also a couple of minor bug fixes that will be released with the new banners. We’re aiming to have them out there early in August. Very early.
Questions? Contact me.
What was that about new Identity Guidelines?
Yes, you read that right. See my post from June 16 if you’re lost.
Here’s a run down of what the new guidelines will look like. The screen shots that are included are design comps only and may not reflect the actual styles dictated upon launch. We’re still tweaking.
This is what I said on June 16:
The university is staking a claim to the top portion of every web page within the cornell.edu domain. This claim will manifest in the form of a banner (either 75 pixels or 45 pixels tall-to be chosen by the owners of individual websites). This banner will be sacred space when the Cornell logo is used alone. When a unit signature is used, individual sites will have a few options about what they can put in the banner (navigation). Banners will be available in four color choices only.
Beneath the banner, individual units are free to design and implement their sites as they please.
All of that is still true. Except the bit about navigation. There will be no navigation of university websites. Your users are now expected to figure out your file naming structure and find their own way around.
Hah. Had you going there for a minute, huh?
In actuality, it was just decided that Search Functionality is a more solid approach to branding than allowing units to put navigation up there.
What I have for you is detail about those options.
Oh. And a caveat. There are now THREE banner sizes. Don’t get too excited, though. One of them is simply taller to accommodate the three-line unit signatures that are out there.
Here’s the scoop*:
The 45 pixel Banner
These banners will remain exactly as they stand right now.
They will be available in the four approved Cornell colors (red, black, white, and grey) and will contain a pre-coded Search Cornell link that points to the Search Cornell page on cornell.edu.
The 75 pixel Banner
These banners are changing.
They will be available in the four approved Cornell colors (red, black, white, and grey) and will contain a pre-coded Search box that points to the university-wide search engine. There are two radio buttons (one for people, one for pages) and a “more options” link that points to the five tabs of the Search Cornell page on cornell.edu.
No changes may be made to these banners.
If your unit does not want a search box, you may choose to use the 45 pixel banner instead.
The Two Line Unit Signature Banner
These banners are changing.
They will be available in the four approved Cornell colors (red, black, white, and grey) and will contain a pre-coded Search box. There are two radio buttons (one points to a global Cornell search, one for your local search of pages) and an optional “more options” link that can point to your local search page, should you wish.
Aside from pointing the local search links in the right direction, no changes may be made to these banners.
If your unit does not want a search box, you may choose to use the Two Line Unit Signature Text Banner instead. This banner contains text links; one pointing to the global Cornell search, one pointing to your local search. There is the option of adding the “more options” link, if you like.
Aside from adjustments to the local search links, no changes may be made to these banners. You may not add unit-specific navigation to the banner.
The Three Line Unit Signature Banner
These are, technically, brand new banners, but the rules for the two-line signatures apply. We do not have comps for these banners. Please use your imagination to picture the above comps with three lines in the banner. It’s good for you.
This banner will be available with a search box or search links.
Some Other Things
1. We are offering the monochromatic images from the banners on cornell.edu in the downloads packages. By default, these are turned ON. You may chose to turn them off, or you may choose to insert your own monochromatic images. No other graphical elements are allowed in the banners. If you have the capability and the will, you are free to set these images into a rotation. Knock yourselves out.
It is my hope that, someday in the future, we will be able to expand on this gallery of images and distribute them to campus.
2. We are also distributing an “Accessibility Strip” in the downloads packages. This contains a “skip to main content” link that will assist those with screen readers and mobility issues to navigate your site. By default, this link is turned OFF. At this point in time, there is no requirement that you have it in place on your sites. Any such requirement in the future would not stem from the Identity project. The link is there because we’re trying to be good citizens of the web. And we think you should try, too. But we’re not making you try.
Whew. I think that’s it.
*Disclaimer: These are not the actual Identity Guidelines. Rather, they are summations of such. The guidelines are more detailed and more formally worded. The Office of Web Communications will refute any and all claims that these are the guidelines. Offer not valid in Rhode Island. Must be 18 years or older to enter. This product contains ingredients known by the state of California to cause cancer in laboratory animals. No purchase necessary. Many will enter, few will win.