Do you have the authority to tell us if the new logo/insignia/whatever it’s called that will appear on the website will be multi-color, or simply red and white?
It’s the insignia.
As for the color issue, no it will not be multi-color. It will be two color…most likely white on red, but there is also discussion about whether to make it available in red on white, black on white, and white on black. No answers, yet.
The full-color (six colors, total) version of the new logo will be reserved for special cases where it can be reproduced in all its glory. Think…flags, podiums, banners, etc.
And Adrian asked:
Along the lines of the previous question, there will be copies of the logo, insignia, seal, [insert confusing non-synonym here], available in vector format, right? Right?
Current discussions are moving toward offering the logotype for the web in a few sizes, none of them scaleable.
As far as print goes, the files that will be available for download will be EPS format, which is vector, I believe.
Remember, though, that there are two versions of the new insignia. One is for print and the other is for the web. They are not inter-changeable. The web graphic is designed to be displayed at a certain maximum size and there isn’t too much wiggle room for going smaller, either. The print graphic is designed to be scaleable to a certain minimum size and–trust me on this one–it does not render well on the web at a size that is reasonable to include in a banner. To quote President Lehman, “It’s pink!”.
What’s the difference between the two? The print graphic is richer in detail than the web version.
Which is all a long-winded way of saying “I know what you’re thinking and, no, you should not just take the print version and scale it to whatever you like before plunking it on your web page.”
And, here’s a little vocab lesson for all:
Seal The university seal is only used on diplomas. It is a depiction of Ezra Cornell in profile. You can read more about the seal on the President’s website.
Emblem The emblem is what you see on the flag that flies above Day Hall. It consists of the university shield inside a circle and is rendered in four colors.
Insignia The insignia consists of the (newly re-designed) university shield inside of a circle with varying degrees of detail, depending on whether you are looking at the print version or the web version. The insignia will not be able to be used alone; it must always be partnered with the logotype.
The Logotype The logotype are the words “Cornell University” in a specific font at a specific size, rendered with specific spacing. This must always be partnered with the insignia.
The New Logo The infamous New Logo is the insignia plus (and never minus) the logotype. Insignia plus logotype. Insignia plus logotype. Say it with me, folks. Insignia plus logotype.
This is YOUR new mantra.
Finally, I’d like to share a discovery that has been keeping me both entertained and sane these past few months.
During the logo-redesign process, it was discovered that the version of the logo that immediately pre-dates the big red box was rendered incorrectly far and wide. Here’s an example of what it used to look like, as rendered on a mug available from the Cornell Store.
See those lines behind the right-hand side of the book? And the dots up in the segment behind the two smaller shields? And the lines in the left-hand smaller shield?
Those are Engraver’s Marks. They tell professional engravers what color to make a given area. The lines behind the book, for example, say “make this red” and the dots in the top section mean “make this gold”. The lines in the small shield translate to “this should be blue”.
So this version:
is a more accurate rendition, though it’s still missing the blue.
My favorite thing about this discovery is that there are places on campus where the old logo is actually engraved with the Engraver’s Marks in it. The window on the Peter Plaza side of the Statler, for example. And a wall up on North Campus in one of the new buildings. The glass blotters that sit on the table in the Day Hall Board Room. My new on-campus hobby is searching for instances where this is the case. (Say what you want, but it keeps me out of trouble.)
It’s a great example of how traditions evolve, how oral history (or lack thereof) can effect the future, and how things get lost in the mists of time.
Plus, I would pay good money to hear that first conversation between the engraver and the guy who thought the little circles were stars meant to represent the aspirations and heights that a quest for knowledge can bring.
PS. Check out the site tomorrow–we’re adding a new set of rotating images for the home page. They’re beautiful. And timely, too.