September 14, 2010
A friend recently recommended that I check out an article that reivews the recent affect iPad’s are having in the food service industry. Particularly, with how iPad’s has made restaurant patrons more apt to up sale, as the software provides consumers with producer notes, critic ratings, and tasting notes that allow for a more empowered informed wine selection experience.
I guess the question remains, is this good for the identity of wine in America. For a market that already lacks a true appreciation for the terroir driven, and at times, malleable nature of a truly agrarian product. Is it best to equip, and inevitably popularize, the use of a software that molds wine into a set linear scores and subjective critical standards; making wine more of a commodity.
Or, does such technology provide unseen benefits that connect people with the artisanal or craft aspect of production?
Take a look: