On February 5 we discussed marketing and football with GRF Shiv. The Super Bowl brings big bucks. With over 110 million viewers, the average cost of a 30 second commercial is around $5 million. This year the event netted Fox about $500 million: http://www.businessinsider.com/fox-gets-500-million-from-super-bowl-2017-2

Commercials used to be a tad less expensive. According to that same article, a 30 second ad in the first super bowl would have cost you a little under $40,000. The cost was only $4 million about five years ago, which tells us that it has been increasing pretty considerably year over year.

As a lifelong New England Patriots hater and a temporary Atlanta Falcons fan, the game was a wild ride. The Falcons led 28-3 halfway through the third quarter, which was completely overrided by the Patriots to my stunning amazement. This game set the record for the biggest deficit over-come in a Super Bowl, but not the biggest comeback in general. That honor goes to “The Comeback” in 1993, which had the Buffalo Bills recover from a 32 point deficit to win 41-38 against the Houston Oilers: http://www.nytimes.com/1993/01/04/sports/pro-football-bills-eagles-turn-mountains-into-molehill-buffalo-erases-32-point.html