The new media company that I am interested in is Research In Motion (RIM). RIM Is a Canadian company that produces the hardware and software for Blackberry Smartphones. This software for the worldwide mobile communications market, allows the BlackBerry smartphone to provide mobile access to email, applications, media and the Internet.
It was founded in 1984 in Waterloo, Canada. They currently have offices in North America, Asia, and Europe. RIM has contracts with all major telephone service providers such as AT&T, Verizon, and Sprint. RIM also offers exclusive phones for certain carriers. AT&T has their recently updated 9700 Bold, and Verizon has the only touch-screen Blackberry, the Storm. Blackberry is the #1 selling smartphone in North America with more sales than Apple’s iPhone. Blackberry smartphones offer SureType full QWERTY keyboards as well as their most popular application, Blackberry Messenger. Blackberry Messenger, or BBM, allows users to send instant messages, pictures, voicenotes, and videos to each other quickly and efficiently. BBM has a distinct advantage over normal SMS or MMS because it allows the user to see if the message has been delivered, read, or if the other person is currently typing.