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Network Exchange Theory and Domestic Violence

Network Exchange Theory is a natural extension of basic social structures, hierarchies and interactions. However, can we use the same theory to analyse deviances in social interactions and try to predict the reason behind said deviances. This blog post will analyse one such deviance: Domestic Violence/ Domestic Abuse/Domestic Terror.   Most human interactions, at its […]

minimax algorithm

https://www.geeksforgeeks.org/minimax-algorithm-in-game-theory-set-1-introduction/ In Networks class, we went over game theory, where multiple individuals contested with one another to optimize their own values. In most of the examples we did, we looked at a game where two players each chose one move, and then received a value based on which pair of moves they chose. But what […]

Google and its Political Bias

Networks Blog Post https://www.searchenginejournal.com/googles-bias-conservative-sites/316785/#close In class, we went into depth about the use of in-links between hubs and authorities to rank websites. The recursive process demonstrated in class was logical and independent of the identity of any individual website, which then begs the question: why are search platforms accused of non-conservative biases? In this post, […]

WeChat: China’s online social hub

https://www.globe-one.com/blog/wechat-the-chinese-app-for-everything/ Maybe you’ve heard of WeChat. It’s probably one of if not the most common phone apps in China. It’s used for messaging, and social media, and mobile payment, and… you get the idea. It’s like every app we use in our day-to-day lives rolled into one. And for Chinese netizens, it IS every app […]

Braess Paradox and Social Media Consumerism

https://www.technologyreview.com/s/510801/braess-paradox-infects-social-networks-too-say-computer-scientists/   A recent study showed the Braess paradox in action involving social media advertisements. The researchers wanted to see how the addition or deletion of certain products would affect consumer habits. They were able to gather this data by using social media ads involving certain products. They also factored in the effect a friend […]

Personalized Suggestions Coming to Banking

https://www.ozy.com/fast-forward/recommended-banks-to-push-netflix-like-suggestions-for-customers-soon/97135/   Similar to how Netflix suggests new shows based on previously watched, many banks are being to play with the idea of making similar suggestions based on previous saving and spending. This will take the form of showing discounts to relevant retail or restaurants by comparing similar previous purchases. Beyond advertisements of discounts, it […]

Advertisement Ranking and Campaign Effects

https://www.nytimes.com/2019/10/20/us/elections/trump-campaign-ads-democrats.html The article, “Trump Campaign Floods Web With Ads, Raking in Cash as Democrats Struggle” was published recently in the New York Times. The article explores Facebook advertising and engagement rate ranking of each ad, and the role that this plays in campaigns. Facebook is a major focus for many companies and campaigns in terms […]

Influence of GDPR on Targeted Marketing in the European Union (&World)

https://eugdpr.org/the-regulation/   The General Data Protection Regulation (GDPR), which was implemented in 2018, has changed the way websites and companies operating in or from the European Union may collect and retain data information about users. At its core, the GDPR involves notifying users of breaches, allowing users to access the information stored about them, the […]

How do targeted ads affect voter decision?

The 19 democratic candidates for the 2020 election have collectively spent a total of $32 million on targeted Facebook ads, which was more than that was spent on TV ads, a signal of the social network’s rising influence. The 2020 race is the first presidential campaign where Facebook is publicly publishing who bought the ad […]

User Experience vs. Popularity in Determining Domain Authority

Link: https://www.searchenginejournal.com/domain-authority/246515/246515/#close Will Roth–wwr27 User Experience vs. Popularity in Determining Domain Authority Technology companies have worked for generations to produce a metric for signaling domain authority. Now that we’ve reached a point technologically where this may be possible, a new question has arisen: Does having a high site authority really matter for a website–and what […]

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