How in-rank is used in the real business world: Search Engine Optimization(SEO)
In this article, the author gives a general overview of one of the most powerful digital marketing tool-Search Engine Optimization. The definition for SEO is “an acronym that stands for search engine optimization, which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page.”In other words, SEO meaning involves making certain changes to the website design and content that makes the site more attractive to a search engine. It also includes some really useful action steps of how to use SEO to make the website more search relevant.
This article reminds me of what we learned in class the other day, which is voting by in-links. We use in-links to assess the authority of a page on a topic, through the implicit endorsements that other pages on the topic confer through their links to it. If a page receives many links from other relevant pages, then it is receiving a kind of collective endorsement. In other words, a website was referred to a lot tend to have a higher search score, and is more likely to pop among the top search results. Search Engine Optimization emphasizes the same strategy: One of the most popular ways to build off-page SEO is through backlinks. People should be extremely cautious here as spamming sites with your links is a quick and easy way to get your site banned from search engines. Instead, people should take the time to build relationships with influencers and fans who create quality content and will link back to the site in their own content. In addition, to further improve the search ranking score, SEO takes an additional step by employing a technique called on-page SEO. The on-page SEO factors are those elements that happen on the website. These are the things that you have complete control over, meaning that people can work to improve these factors over time by following best practices for SEO. This goes beyond just the content marketing to the deeper levels of your site’s HTML.
After reading this article, I am actually really surprised to find out that this simple in-link concept can be incorporated into a very popular digital marketing strategy that helps to drive a lot of web traffic and contributes greatly to the sales.
Work Cited：https://www.lyfemarketing.com/blog/what-is-seo-and-how-it-works/