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Facebook and Political Advertising

In an article by the Wall Street Journal, it was revealed that one Facebook employee, James Barnes, played an instrumental role in helping Trump win the 2016 elections through the use of targeted advertising. It was reported that Barnes would spend 12 hour days in the Trump headquarters, toying with different advertising methods, such as […]

Is Being “Hangry” a Real Emotion?

Is being “hangry” a real, scientifically proven emotion? According to the research of Jennifer K. MacCormack from the University of North Carolina, “found that people describe themselves, when hungry, as more annoyed than usual and less in control of their emotions.” However, through carefully conducted experiments, she debunked the myth of being “hangry” as an […]

Information Cascades and Mass Movements An information cascade is essentially a phenomenon in which a series of people make the same decision sequentially by following the behavior of the people before them.  This has the potential to result in a population-wide outcome.  The Economist introduces the concept of an information cascade through several examples such as: stock prices, protests, […]

Diffusion of Political Ads   An article published in the Bulletin of the Atomic Scientists, titled “The Fight Over Social Media’s Potent Political Ads Just Got More Interesting,” explores how political propaganda can easily be diffused through social networks. Justin Sherman explains how social media ads can now help push potentially misleading message with unprecedented precision. Thus, Twitter […]

Gabriel Zucman Explains How the Rich Get Richer

Gabriel Zucman Explains How the Rich Get Richer This article titled “Gabriel Zucman Explains How the Ritch Get Ritcher” by The American Prospect details an interview of Gabriel Zucman (a University of California economist) by Capital & Main regarding his book “The Triumph of Injustice: How the Rich Dodge Taxes and How to Make […]

Tracing the Source of the Opioid Epidemic

The opioid epidemic has been of grave concern throughout our nation recently, especially after the Department of Health and Human Services declared the opioid epidemic a public health crisis in 2017. Yet, this isn’t a typical epidemic with biologically spread diseases. This is, rather, an epidemic that is human-made. Yet, the features of it are […]

Uber: Capturing the Market It’s no secret that Uber is operating at a loss, which makes one wonder about their long term business plans. The article above claims that rideshare apps like Uber currently don’t have viable business models, and so touches upon a few points on how they can become viable. For one, while Uber is currently […]

Tesla’s Cybertruck Technology Adoption

Last week, Tesla Inc. unveiled the newest vehicle to its lineup – the Cybertruck. Starting at $39000, its prices are competitive with other trucks on the market like the ever-so-popular Ford F150. With great mileage and power, the Cybertruck is among the best at its pricepoint. However, one big critique about the Cybertruck is its […]

Network Effects in the Facilitation of Mega-Platforms   This article is public blog post that discusses the implications of big tech companies and their role as public platforms. It touches on both the virtues and pitfalls of such corporations and how they interact with startups trying to gain some foothold in the industry. The author begins by addressing the calls for […]

Search Engine Optimization and the Long Tail This article discusses how it is beneficial to target long-tail keywords, which are more specific Google keywords that get less traffic than broader searches but may be more beneficial for smaller companies. The benefit of using long-tail keywords, the article explains, is that there is naturally going to be less competition over them, which […]

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Blogging Calendar

November 2019