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Abusing search engines

This article talks about the idea of “PageRank” and how it operates. It gives a brief background on PageRank and why it is important. It begins by explaining that page rank is used to show the most important results to the user; it is a way for bringing valuable content to the surface.  The article mentions that such […]

Trolling Google

In class, we covered the topic of PageRank and how search engines such as Google’s work. “PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from […]

To Bid or Not To Bid?

https://www.martechadvisor.com/articles/ads/to-bid-or-not-to-bid-that-is-the-question-for-dsps/ In class we’ve discussed first and second-price auctions with regards to dominant strategies. This article discusses DSPs, which are systems that allow ad buyers to manage ad and data exchange through one interface. For the most part in this industry, second-price auctions have been used to decide to sell program advertising. Recently, there has […]

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