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Popular New Line from Lush Cosmetics

http://www.health.com/sleep/lush-twilight-body-spray-for-sleep   Bella Gerard in “Lush Customers Swear This Cult Product Puts Them Right to Sleep, But Does It Really Work?” highlights the popular Twilight body spray and lotion from Lush Cosmetics that help put people to sleep. This sleeping product is one of the top selling products for Lush Cosmetics, having a star rating […]

The Spread of Solar Panels via the Diffusion of Innovations

Peer Effects in the Diffusion of Solar Photovoltaic Panels http://environment.yale.edu/gillingham/BollingerGillingham_PeerEffectsSolar.pdf The article, “Peer Effects in the Diffusion of Solar Photovoltaic Panels,” discusses the spread of solar panels in California.  Specifically, how social interactions between consumers may result in social spillovers – a marketing action that affects one agent then indirectly influences other agents.  These social […]

Information Cascades among Students vs Financial Professionals

http://www.nber.org/papers/w12767.pdf Information Cascades among Students vs Financial Professionals It is not hard to find examples of information cascades and network effects in real life. For instance, when in my high school freshman year, almost all my classmates and I used MSN as an important means of communication with classmates and upperclassmen. However, in the next […]

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