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How Facebook Murdered Myspace

Link: https://www.digitaltrends.com/social-media/former-myspace-ceo-reveals-what-facebook-did-right-to-dominate-social-media/

 

Back in the late 00s, Myspace was the top destination for all things social media. Although Facebook was founded around this time,  Myspace targeted the same audience and was to marketed long before Facebook. However, MySpace intensified barriers to user enjoyment by forcing its users to use anonymous pseudonyms in place of their real identities. Facebook, on the other hand, encouraged members to actually use their real names. After people saw that it wasn’t the huge risk it was made out to be, Facebook took off and never looked back.

Relating this article to class,  Facebook was able to essentially drive Myspace out. This perfect example of path dependence exemplifies what happens when a new product is introduced and gets way past its tipping point. And although Myspace still exists, it’s relatively small compared to Facebook’s monumental popularity. Facebook was a product that a lot of people for a whole variety of reasons, one being the pseudonyms vs. real names that Facebook offers. Here, Facebook got over its tipping point, and then grew wildly up to that an extremely high equilibrium (Z”), whereas Myspace fell down below its tipping point, and has been slowly declining
roughly ever since.

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