Vine bring success to user through rich-get-richer and cascades
Despite the commonly known 6-second video media platform starting to fade, Vine helped to bring to popularity certain comedic celebrities such as Thomas Sanders (commonly known for his themed vines such as “Storytime”, during which Thomas goes up to random strangers and creates a random scenario by narrating a situation). Thomas’ fame might have occurred due to how much his vines were liked by his audience, who may have brought up his name and his content in conversation with their friends. Due to Thomas’ name being brought up so often in conversation, his audience may have spread since the more you hear a person’s name in conversation, the more likely you’ll end up knowing about them and making the person more well-known as a result (this process being a part of the rich-get-richer model). He may also have won 2015 Shorty’s Viner of the Year as well as being nominated for a 2016 Teen Choice Award due to him being so well-known.
Vine stars such as Thomas have been adapting to new technologies due to Vine’s decline as well as influence from people in their network. For example, Thomas has many friends who use the media platform YouTube to display their content. Now that Vine is going away, Thomas has started to join in the “new technology” of YouTube like the friends in his network. Thomas Sanders also recently created his own musical titled “Ultimate Storytime” and took it on a 17-city tour. This might possibly cause another “new technology” (video-media creators taking their performances on the road) to spread in his network depending on how his network is formatted.
http://www.aol.com/article/2016/08/11/how-vine-launched-thomas-sanders-comedic-career/21448348/