Marketing Strategies Considering Network Effects and Diffusion of Innovation
Marketing students will be familiar with the law of diffusion of innovation. The law summarizes the aggregate behavior of potential buyers over a population and sorts them into five groups shown below. The “takeaway” of the law of diffusion of innovation is that the first two groups on the diagram above (the “Innovators” and the […]
Cascades and Stories: Instagram vs Snapchat
For the longest time, Snapchat and Instagram were two very distinct apps. One allowed users to share pictures viewable only once, and also share “stories” comprising of pictures that would be viewable for 24 hours. The other was a social media app focused on sharing permanent pictures on your profile. However, on August 2nd, 2016, Instagram announced […]
What Game Theory tells us about Donald Trump
There have already been many posts about how social networks affected the election, but surprisingly that is not the only topic we have covered that affected the candidates. It is no question that Donald Trump has a little bit of a fiery personality. But Game Theory might be able to explain the volatility of some […]
Social Media, Election and Threshold cascading
http://www.nytimes.com/2016/11/14/technology/facebook-is-said-to-question-its-influence-in-election.html After the results of the 2016 presidential election in the United States, a lot of people have been trying to understand the effect of social media in shaping the outcome of the election. The above author mentions “filter bubbles” among users who largely share the same opinions. If we relate this to what we […]
Examining Nature of Relationships to Neighbors in Adoption of Agricultural Technology
In class so far, our discussion of social network theory has been limited to looking at the number of neighbors using certain behaviors or technologies. In The Influence of Social Networks on Agricultural Technology Adoption, the authors also consider the quality of relationships to neighbors. Specifically, the authors examine this additional factor in the context […]
What happened to Google+?
The Tragic Beauty of Google+ Much like its search engine, Google’s social network platform Google+ is streamlined and elegant. Users can connect with people they know, follow pages they like, and share stories, pictures, etc all within a social network not bogged down with ads or spam posts. And to keep you updated with the […]
Making an App Popular and Cascades
It has been predicted that by 2018, the total number of mobile app downloads will reach around 300 billion. This could lead to billions in dollars earned by app developers, making the app business very profitable. The article, “Best Practices in Growth Hacking for Mobile Apps” discusses the critical marketing strategies for growing a new […]
Launch of Snap’s Spectacles
https://techcrunch.com/2016/11/15/spectascobles/ As Snap’s new product, Spectacles, have been launched in the past week, I wanted to take a look at their release through a network perspective. Spectacles are the first hardware product that Snap has released. They are a pair of sunglasses with a video recorder attached that is used to record Snapchat videos. I […]
Diffusion of Innovations in Physician Social Networks
Across the world, one of the most difficult industries to succeed in is healthcare. Burdened by constantly evolving regulations and a saturation of competitors, new pharmaceutical and biotechnology companies struggle to survive beyond their infant stages. They spend millions of dollars developing novel treatments and devices, only to see overall sales ultimately decline. Dr. Curtis […]
Social Media Shifts the Overton Window: The Unconventional Becoming Mainstream and How Donald Trump Got Elected
An article in the New York Times entitled “Social Media’s Globe-Shaking Power” details the huge impacts that social media can have on shaking up the status quo that we have come to know. The author describes how the success of Donald Trump’s campaign is perhaps one of the most notable examples of how social media […]
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