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Influencer Marketing as it Relates to SEO and Internet Ad Pricing

Sources: http://www.adweek.com/socialtimes/10-reasons-why-influencer-marketing-is-the-next-big-thing/623407 https://www.tapinfluence.com/pricing/ With the spread of social media to large amounts of the population, a growing number of social media celebrities have emerged who have accumulated large followings on platforms such as Instagram, Snapchat, YouTube, and Facebook.  These social media celebrities are commonly referred to as “influencers” because of the power they have over […]

DuckDuckGo: A different approach to web search

Article DuckDuckGo is a search engine that aims to be different from Google. It was started in 2008 by Gabriel Weinberg in Paoli, Pennsylvania, 15 minutes from where I grew up. The fundamental difference in the way DuckDuckGo approaches search is that it tracks nothing about its users – each visitor receives the same search […]

Buyers and Sellers in Smartphone Market: Is the New iPhone Worth it?

In class, we’ve talked about matching markets between buyers and sellers. The concept is very broad and applicable to many industries today. If we take a look at the mobile electronics market, Apple’s products have done remarkably well. In the context of market clearing prices, the buyers, Apple’s customers hold a specific value to each […]

Are advertisers reading our minds?

Yesterday a few friends and I were discussing cruelty free makeup brands and I decided to look up some a few brands to see if they were cruelty free. This morning, as I do every morning, I checked my Instagram feed and saw several advertisements that I had never seen before for various makeup brands […]

Computational Advertisement of Yelp

The auction theory is prevalent in the realm of mobile app advertisement. In this blog, I am going to expand the theories from the lecture to the real life example, using one of the largest crowed-sourced recommendation apps, Yelp. Before starting the in-depth case study, we need to clarify some definitions. In the mobile app […]

Manipulated Prices in Second-Price Auctions

Second-price auctions are common in programming, in which buyers bid on a publisher’s inventory and the buyer with the winning bid pays one cent higher than the second highest bid (clearing price). Although the concept is simple, the lack of transparency behind the actual process leads to price manipulation on the part of ad exchanges, […]

Information Cascades in Stocks

The concept of information cascades can be readily observed in today’s stock markets. There are individuals who will conduct their own private research about companies and look at data from the past to conclude certain market trends, but most people have neither the time nor the technical skill to predict which investments will be the […]

Students Choose Schools Based on Twitter

Usually colleges to apply to are chosen by students relating to their academic program, their proximity to home, etc. Now there’s a new factor in with the mix: which colleges on Twitter have the “highest grades”?  This “highest grade” refers to what a college’s social media score is. This is unusual especially under the idea […]

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