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Keyword Stuffing

While most search results are useful and informative, not all are created equal. Some content on the internet is not relevant to what search keywords were entered into Google. So how and why do these fairly useless pages end up high in the Google results? The answer is keyword stuffing. This is a way to […]

The Power of Influential People on the Population’s Opinions

A recent article from the Washington Post illustrates the power of a few influential people on the overall opinions of a population. First, a poll is used to show that the overall number of people who think baseball caps are fashionable compared to the number who don’t think so. The overall average of the population […]

Game Theory in Parental Care

In the game theory section of the class, we briefly mentioned hawk and dove strategies that could be placed into a playoff matrix to analyze the best strategies of the players. In the typical hawk dove game, there was some value for the resource the two players were competing for. If one player played dove […]

Can a Facebook Status Pay for Your College Tuition?

A recent surge of students, in particular here at Cornell University, have turned to the public for assistance in paying for their tuition fees through crowdfunding efforts on sites such as GoFundMe. The Cornell Daily Sun recently reported on two students in particular who drew attention to the idea through social media sites, in particular […]

PageRank and “The Internet’s Vanishing Point?”

The article I read separates the development of the Internet into four different eras. When it first started, the internet was used almost entirely as a means for storage of things that could also be put into print; the internet was essentially a “web based magazine”. Documents and information were saved on the web into […]

Incorporate User Behavior Information to Improve Web Search Ranking

Every day, millions of users interacted with internet search engines, issuing queries, following some of the links in the result, clicking on ads, spending time on pages and performing other actions. Actually, these actions could be served as valuable resource and information for tuning and improving web search ranking . Implicit relevance feedback for ranking […]

How connection strength in a demographic network can have an effect on bidder aggressiveness.

As a frequent user of Ebay, I have found myself often overbidding on items that I want. Usually it ends up in a last minute bidding war with another anonymous user who always seems to manage to one up me by a dollar or two. Although at the time quite frustrating, I notice now that […]

Group Boundaries Help Spread Ideas

Article Link: http://phys.org/news/2015-06-social-networks-group-boundaries-ideas.html In 1984, Peter Blau and Joseph Schwartz suggested that social integration is much easier when group boundaries are torn down. This notion seems to make sense intuitively; when people are no longer isolated within their social boundaries, new thoughts and ideas would seem to spread unimpeded. In a recent study, Professor Damon Centola investigates this […]

The World is Small at the Top

Cornell’s 2015 Hatfield Lecture was given on Sept. 17 by Mark Weinberger, global chairman and CEO of EY. Weinberger spoke about how to run a successful business in a changing world and emphasized the need to build diverse teams who will not only give you a wide range of inputs and perspectives, but also give […]

The Future of Social Network Studies

Dr. Pentland of MIT and his team are on the forefront of an emerging field of research dubbed by Dr. Pentland as “social physics.” They study network structures and how those structures affect individuals and aggregate outcomes. A key part of the remarkable work that Pentland and his team does is to create new behavioral […]

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