Skip to main content

“Early iPhone 6 and 6 Plus sales herald big U.S. holiday season for Apple” by Gregg Keizer.


In this article, it talks about Kantar’s Carolina Milanesi predicts there will be a very strong holiday sales season in the U.S. for Apple’s new iPhones, which are iPhone 6 and iPhone 6 Plus. Although Apple’s share of U.S. smartphones sales has dropped during a three-month period, from July 31, 2014 to September 30, 2014, Milanesi still believed that Apple’s sale on iPhone 6 and 6 Plus will be huge during the upcoming holiday season. Her main reason was “iPhone’s holiday opportunity came from weak competition.” According to the statistic proved in the article, “Samsung’s premium-priced models, like the Edge and the Note 4, will either be in short supply or aren’t major advancements from prior devices, Milanesi said. And the hard-charging LG and Motorola — whose shares climbed to 11% and 7%, respectively, year-over-year — aren’t positioned to threaten the top-of-the-line iPhone 6 or 6 Plus.” This is a real life example of the Power in Networks we learned from class. We have learned about a weaker component will bring its connected nodes relatively more power. In this case, because Samsung and Apple share the same potential customers, a decrease in Samsung’s competitiveness will give Apple more power and thus increases Apple’s sale.

On the other hand, the article can also be related to Chapter 16- Information Cascades. From this chapter, we see how when people are connected by a network, it becomes possible for a person to be influenced by his/her connection’s decision. Clearly, there has been an increasing number of people who use iPhones over the years. This could be resulted from people see their friends and peers are using smart phones and believe Apple products stand as an icon of the current trend. As outlined in the chapter, an information cascade occurs when the information you can infer from other peoples’ choices may be more powerful than you own private information regardless of your own private information. In the case of an iPhone purchase, a lot of people are just following the crowd and believing iPhone will be a good choice when it comes to purchasing a smart phone. They are willing to follow their neighbors’ actions and thus might abandon their personal information/opinion on the actual device.



Leave a Reply

Blogging Calendar

October 2014