Nexus 4 Cascade
Google’s newest phone, the LG Nexus 4, has gotten a fair bit of attention lately. Not because of its functions or specifications, but because of its record time of selling out in multiple countries in about in hour after launch. This in itself speaks for volumes about the fraction of people who wish to purchase the phone – possibly enough to entice other people who may not have been thinking about purchasing this phone to consider it. When going with other people’s judgments, the phone would definitely would seem like a good choice, especially given its high demand. Thus, the demand would rise even higher. This is exemplified by numerous people who have built up hype for the phone and deeming it one of the best deals for its price. With all of these factors, one might wonder if this was a good choice by Google.
On the other hand, the Nexus 4, while having fame for its demand, might just have a high demand relative to its supply. It does not seem although the new phone is flooding the market in the same way that the iPhone4 did last year or its close relatives the Galaxy Nexus series has to a lesser degree. With less people owning the phone, there are also less people who would be able to, in person, speak of the positives about the phone. This is especially true a possible consumer had close ties to someone with the phone – that person would likely influence the possible customer to buying it over its competitors.
Furthermore, when a cascade effect has no effect if the person has criteria that other people may not have. Notably, the new phone is still sold out – someone who places urgency of a new phone as a top priority would definitely not value the phone that much. Thus, one can’t help but to think that Google definitely should have put more phones into production before the launch.
http://www.studentnewsie.com/lg-nexus-4-sells-out-in-the-us-and-uk-11821/