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Can’t Beat Google

Source This may not come as a surprise to many of you but Bing has not been succeeding as it failed to grow in September and it’s pretty easy to tell why and how. The big powerhouse in the search industry, GOOGLE INC, has basically held a  monopoly over the search engines and are apart of […]

What the Future has in Store for Targeted Ads

As recent as a few decades ago, a lot of the tangible data we possess now was very abstract and almost completely impalpable. The idea of having hard data on the social network of 1/7th of the world’s population was unfathomable. Yet we’ve done it. The idea of GPS to solve our age old problem […]

The Effect of the Promote Button on Click-through Rates

As we learned in class, the click-through rate is the number of clicks per hour that an advertisement will receive in the specific slot it was placed.  Over the past year, there has been an increase in click-through rates on Facebook.  This increase is due to mobile and newsfeed advertisements from its new “Promote” feature. […]

Internet Memes as Information Cascades

A meme, according to Richard Dawkins (the man that coined the term ), is “an idea, behavior or style that spreads from person to person within a culture.” Memes have evolved, as the birth of the internet has grown simple memes into a culture in of themselves. Once an abstract circuit of cultural information, memes […]

Facebook Advertising

Facebook has always had those small “sponsors” and ads on the side of their page but there is a very specific methodology to it, very similar to the online ads discussed in class. Facebook has a distinction between sponsors and adverts depending on the type of ad you want to show. Because of the way Facebook is […]

Auction of Treasury Bills

A treasury bill is a low risk security issued by the U.S. Government purchased for a value less than what it is worth.  There is a specified maturity date in which the government pays the full price printed on the bill.  The difference between the purchase price and the amount paid on the maturity date […]

Communications Networks and NASA’s Curiosity Mars Rover

The author of this article, Brian Palmer, discusses how NASA has set up the communications network and information system for the Curiosty Rover, so that information may be adequately sent to, and received from the Rover in a timely manner. As a high-profile NASA mission, the project’s engineers have designed the information network with fail-safes […]

The cascade effect and the aftermath of the Lance Armstrong case

On October 22, the UCI (Union Cycliste Internationale) officially revealed its decision to strip Lance Armstrong, a 7 time tour de france winner, from all  his top finishes from 1998-2005. This includes all 7 tour wins and several other podium finishes of professional racing. Perhaps more shocking than the athlete’s use of sports enhancing drugs […]

The doomsday of Google and Facebook has arrived?

As we learnt in class, click-trough rate is an important factor when determining the value of an ad slot. Usually the higher click-through rate an ad slot has, the higher value it should be. Based on enormous number of user, web companies, such as Google and Facebook, create millions of profits per day simply by […]

Nobel Prize in Economic Sciences 2012: Stable Allocations – from theory to practice.

In October 2012, the Royal Swedish Academy of Sciences has decided to award the Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel for 2012 to Alvin E. Roth, Harvard University, and Lloyd S. Shapley, University of California, Los Angeles. The Royal Swedish Academy of Sciences announced that their accomplishments were from generating an algorithm that can […]

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Blogging Calendar

October 2012