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SmartMoolah Ads

Although click-through rates are a good indicator of mobile adverting success, Moolah Media’s new platform aims to further optimize the ad experience for both producers and consumers. Moolah Media’s newest advertising strategy focuses on actions after the click as opposed to click-through rates. These SmartMoolah Ads are measured on the basis of purchases or sharing […]

Google vs. Bing

There are many search engines on the internet. But what differentiates one from the other? Is Google superior to Bing? I conducted a little experiment. I typed the same “clue” into Google and Bing’s search boxes and observed the respective search results. The “clue” I provided was “movie with break up and Hawaii.” I was […]

The Ewing Theory

There’s a theory in sports that was developed in the mid 90s called “The Ewing Theory.” See this article – http://sports.espn.go.com/espn/page2/story?page=simmons/010509a – for some basic information on the Ewing Theory. The theory comes from NBA Hall-of-Famer Patrick Ewing, and it basically says that a team can actually perform better if they lose their star player. […]

The “Free” Kindle Owners’ Lending Library

According to Wired Magazine (http://www.wired.com/epicenter/2011/11/kindle-lending-library/), Amazon Prime subscribers that also own Amazon Kindles are eligible to borrow books, for “free,” from the new Amazon Prime Kindle Owners’ Lending Library (say that three times fast… actually, say that three times at all). Think of it like the Netflix of library e-books. There are no late-fees, no […]

Google vs Facebook: Clash of the Networks

http://money.cnn.com/2011/11/03/technology/facebook_google_fight.fortune/index.htm The nature of Silicon Valley and burgeoning tech industry of the United States is best summed up in one word: competition. While titanic clashes have emerged before, i.e. HP vs Oracle and Microsoft vs Apple none have had truly as much at stake as the war between Facebook and Google. At the heart of […]

The Problem of European Airport Slot Allocation

According to a recent European Union-sponsored study, “an extra 28 million passengers a year could use European airports if slots were allocated to airlines more efficiently” (2011). To give a sense of this statistic, the United Kingdom handled 214 million air passengers in 2010 alone. Here, a slot is defined as “the scheduled time of […]

J.C. Penney’s PageRank

Source: http://www.nytimes.com/2011/02/13/business/13search.html?pagewanted=1&_r=1&sq=jcpenney%20pagerank&st=Search&scp=1 Back in February, when you searched some words on Google, such as “dresses”, “beddings”, or “area rugs”, J.C. Penney all showed up in the first spot surprisingly. And this performance actually lasted several months. Admittedly, J.C. Penney is one of the largest retailers in the U.S., but it is still impossible for it […]

The Transition of Users from MySpace to Facebook

A study published by Microsoft Researcher Danah Boyd argues that a “white flight” occurred from MySpace to Facebook, where users who tended to see MySpace as a “outdated, ghetto-like”, whom she argued were mostly mid-upper class white and Asian teenagers, fled to Facebook, creating a racial, social divide between the two sites. The author uses […]

Google Indexes Facebook Comments

http://www.pcworld.com/article/243011/google_now_indexes_facebook_comments_paranoid_can_relax.html As Google runs its mysterious PageRank based algorithm to find key words and reports the most relevant pages to your search. It seems that in the past week, they have been reworking their algorithm so that they are now”indexing AJAX and JavaScript content, which means pages that use this programming–for example, Facebook comments–are now open to […]

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