Fashion Networks
The website, My Life Scoop – Tips for a Connected Lifestyle, suggests that the top 5 social networks for fashion are Chictopja, Polyvore, Tumbir, Kaboodle, and Twitter. The five social networks listed act as a medium to explore and live Fashion. Of those, Chictopja, Polyvore, and Kaboodle are completely dedicated to Fashion. Each networking site offers a different aspect of the fashion world and various ways to stay connected to users within diverse networks.
The fashion social networks allow users to earn points for their fashion contributions, add friends, add followers, and follow other people. Of the top five social networks, I’m particularly attracted to Polyvore. With this network, users are able to create profiles and post a spread that can contain clothing items, jewelry, handbags, shoes, perfume, makeup, photographs, magazine covers, and other artistic and stylish components to exhibit a particular Fashion look and style. Each post is creative and inspiring. As a part of the network, you are able to post comments on other user’s spreads and you have the ability to “Like” a spread, much like other social networks. You are also able to follow particular users which will extend your personal network.
More specifically, networks can be applied directly to online shopping for mainstream clothing and shoe stores. Stores that offer online shopping such as Urban Outfitters, Steve Madden, Nordstrom, and Forever21 each utilize graph theory. The selection of an item when shopping at one of these stores online will automatically recommend other items. The recommended items usually appear at the bottom or to the right of the screen shot. You can think of all the items in one store as nodes connected by weak ties. Each store has a network. On each website, by selecting a particular item, the store will recommend other items to the customer based on the customer’s selection. The recommended items are connected to the selected item by strong ties. There are usually three to five recommended items that are very similar to the item chosen or complete a particular fashion look or style. Because you like item A, it is probable that you will also like and be interested in buying item B, C, and D.
There are numerous online clothing stores that utilize graph theory. This feature can ease shopping for customers and potentially increase sales for the store. Fashion is a continuously changing market, thus its networks will be changing and expanding as well.
http://mylifescoop.com/featured-stories/2011/05/top-5-social-networks-for-fashion-lovers.html