Growers and the market are all conditioned to accept certain popular varieties—Merlot, Chardonnay, Cabernet. [My grapes] may have qualities that could be similar to elite varieties, but these would be entirely new varieties.
— Grape breeder Bruce Reisch, professor in the Horticulture Section of the School of Integrative Plant Science, in Can Science Save Our Favorite Wines? in Wine Enthusiast [2016-12-08].