Catharina von Koskull
ssociate Professor, Department of Marketing
University of Vaasa
Catharina von Koskull is an associate professor at the department of Marketing, University of Vaasa, Helsinki, Finland. She received her PhD from the Centre for Relationship Marketing and Service Management/Department of Marketing at Hanken School of Economics, Helsinki, Finland. Her main areas of interests are in service research related to marketing and management, emotions in elder care contexts, transformative service/consumer research, & ethnographic and art based research methods. In 2017-2018 she was a Fulbright Visiting Scholar at the Arizona State University. Her research has been published in several journals such as the Journal of the Academy of Marketing Science, Scandinavian Journal of Management and Management Decision.