I had the chance to go to Canyon Ranch on a field trip about 2 weeks ago for the graduate course I was taking — HADM 6602: Spa and Spa Hotel and Resort Development and Management (probably the only course I will ever have the chance to start taking that has 3 “and’s” in the title alone). There are 2 required field trips for this course where the class basically packs into a bus and drives off to see some of what we’re talking about in class.
So Canyon Ranch is basically the ultimate health resort: it has gyms, spas, nutritionists, doctors, hotel rooms, and $1,000 per night pricetag to boot (!!!!!). Their home-bases are in Tucson, AZ and Lenox, MA — obviously, we visited the one in Lenox, which is built in the Bellefontaine Mansion (apparently a renovated estate that once belonged to aristocrats). This place has been dubbed as the spot where the “wealthy get healthy.”
Touting that Canyon Ranch gives their guests “the power of possibility,” every brochure and pamphlet I received had some smiling couple eating some weird vegetables, spandex-clad women jazzercising, middle-aged friends chasing after butterflies on the hiking trail, etc. etc. (I might be exaggerating a bit, but you get my point).
Look at some of these pictures: you’ll get what I’m talking about (http://www.canyonranch.com/resorts/lenox-photos.aspx?bhcp=1).
I love to keep healthy — working out is probably my only hobby at this point (even though that gets sidetracked by a Cornell party every once in a while
), and it’s something that has become a part of my daily routine. Going through the whole day in Lenox though, I felt like I was being sold the idea of “health.” In some respects, I almost felt like I was in a health cult — all of these overly-happy, peppy individuals talking about giving their guests a “life-changing” experience … for $1,000 per night.
Yup, I’m sure that those people get into that for the fulfillment. I thought that this would be a perfect opportunity for me to see a possible career avenue; I like health — I like hospitality — why not combine them? I just never thought that it would bother me as much to have the idea of being healthy so commercialized and accessible only to the people that had money literally falling out of their pockets. I don’t think the “power of possibility” is being very widespread if $1,000 per night is what you’re charging to give people an “enlightening experience.”
In short, the whole thing came off as B.S. to me. And I was very surprised, but to be honest, I was a little bit happy as well. As I go further and further in college, I keep crossing interests off my list, and I think I’m down to three main ones: sports/journalism, restaurants, and law. From here, I now have a better frame of reference for which three of those paths I want to take now that the “spa industry” is apparently not up my alley.
So, thank you Canyon Ranch, you gave me a “life-changing experience” =D.
***(Btw, I dropped HADM 6602. Hopefully, I’ll find an elective more suited to my interests next semester …)