In Digital Scholarship & Preservation Services, we typically run our websites through an accessibility checker before they are launched, to ensure that sites can be accessed by all users, including those with disabilities (whether visual, hearing, motor or cognitive).
While we can make our sites accessible by using good front-end coding practices, content writers can also help us clear accessibility errors. In Tips on Writing for Web Accessibility, W3.org outlines some simple ways that you can write more accessible content:
- Provide informative, unique page titles
- Use headings to convey meaning and structure, and use them in the proper order (H1, H2, H3, etc.).
- Make link text meaningful (e.g. avoid “click here”)
- Write meaningful text alternatives for images
- Create transcripts and other captions for multimedia
- Provide clear instructions and avoid technical language (e.g. when writing help text)
- Keep content clear and concise