Susan Herzog of BlogBib and Susan's Blog gave a presentation on blogging in academic libraries. At the beginning of the session she asked a series of questions of the participants: less than half of the people in the session read blogs, about a quarter had their own blogs, and strangely enough, even fewer people had commented on someone else's blogs. Maybe this indicates that so far a lot of people are using blogs for marketing, self-expression or current awareness but the conversation factor might not be as prevalent yet in this group?
It was interesting hearing someone else give a version of the type of presentation I've done a few times–what blogs are, examples, what they're used for, how you can create one and why you'd want to–but unfortunately since it was something I've done before that was the best bit about it. She went more into detail about trackbacks and permalinks and the connection factor as well as the data on blog use than I usually do. It was interesting hearing the updates on the Pew Internet & American Life but I could have done with a little less data. I did see a few other blogs that I hadn't known about and she talked about the auto-emailing feature from blogs and the editorial policies point which I always forget to talk about too much.
I missed a good chunk of the end of this talk and will have to go back and listen at some point but I thought the bit on institutional blogging was interesting.
Who will post to the blog–you or a team (much easier with a team but need to train them), consistent format, conversational tone, and spell/grammar checking, marketing (press release, announcement in library newsletter, put the URL on library publications, bookmarks or business cards, links from other blogs, and listings with search engines.
Technical issues with the presentation: it seems like the blog presentation format is a little difficult in this online conference format since everytime she switched from live links back to the blog it jumped to the top of the blog not where she was in the presentation.