Select Business Titles – November 2008
Entrepreneur’s guide to managing information technology
The entrepreneur’s guide to managing information technology / CJ Rhoads. — Westport, Conn. : Praeger, 2008. — xviii, 183 p. : ill. ; 25 cm.
HD30.2 .R525 2008 — Mann Library
Management fundamentals : concepts, applications, skill development / Robert N. Lussier. — Mason, OH : South-Western, c2009. — xxi, 564 p. : col. ill., col. map ; 28 cm.
HD31 .L843 2009 — Mann Library
Consumer behavior : in fashion / Michael R. Solomon, Nancy J. Rabolt. — Upper Saddle River, N.J. : Pearson/Prentice Hall, c2009. — xiv, 580 p. : ill. ; 26 cm.
HD9940.A2 S624 2009 — Mann Library
GMAT : comprehensive program / the staff of Kaplan Test Prep and Admissions. — New York : Kaplan Pub., c2008. — 546 p. : ill. ; 28 cm.
HF1118 .G62 2008 — Mann Library
Peterson’s master the GMAT 2009
Peterson’s master the GMAT 2009 / Mark Alan Stewart. — Lawrenceville, NJ : Peterson’s, a nelnet Co., c2008. — xvii, 696 p. : ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)
HF1118 .S84 2008 — Mann Library
Office 2007 : the missing manual / Chris Grover, Matthew MacDonald, and E.A. Vander Veer. — Sebastopol, CA : O’Reilly Media, Inc., c2007. — xxiv, 853 p. : ill. ; 24 cm.
HF5548.4.M525 G76 2007a — Mann Library Reference (Non-Circulating)
Innovative financing for development
Innovative financing for development / edited by Suhas Ketkar, Dilip Ratha. — Washington, DC : World Bank, c2009. — xvi, 201 p. : ill. ; 23 cm.
HG195 .I555 2009 — Mann Library
International financial management
International financial management / Geert Bekaert, Robert J. Hodrick. — Upper Saddle River, N.J. : Pearson Prentice Hall, c2009. — xxvii, 810 p. : ill. (some col.) ; 26 cm.
HG3881 .B436 2009 — Mann Library
Blog is moving – to its final location!
After November 25th, please visit the new blog at its new and final location at http://blogs.cornell.edu/businessmann. Cornell Information Technology (CIT) is finally moving the blog pilot installation to a more permanent location. So, visit the new location to keep up with the latest business @ Mann news and updates.
CEIC Data – Discover an economic data treasure
What is CEIC Data?
It is one of the most comprehensive macro-economic data sources for Asia and many emerging markets. A product of ISI Securities, CEIC Data provides easy access and downloading capability for over 919,457 time series for 60 + countries.
How can you access it?
You can search for CEIC Data in the library catalog at http://catalog.library.cornell.edu and click on the electronic link in the catalog record.
It is also directly accessible through this direct connect link. You may be prompted for your Cornell netid and password.
How difficult is it to use?
It is very easy because “what you see is what you get.” You can check off big sets of data series and download hundreds of series at a time.
The program does open in a popup window, so you might have to enable popups for the site.
What kind of data needs can it address?
CEIC Data is useful for any kind of macro-economic data analysis. As a reference librarian, I have answered questions such as where can I find historical inflation data for China or where can I find exports from Australia to the United States since 1985? If you are looking for such data that might fall into the category of foreign trade, capital accounts, foreign exchange or any other macro-economic data for over 60 countries, you should check CEIC Data before any other source.
It is helpful not only to students but is highly recommended by faculty in the department of Applied Economics & Management who utilize this resource to teach graduate and undergraduate students about macro economic data. For instance, Dr. Eswar Prasad (AEM faculty) uses this data extensively in his popular class, AEM 4540: China & India Growth Miracles. He regularly makes presentation to world economic agencies and the United States Congress. He relies heavily on this data to bolster his recommendations and research.
Business Titles – October 2008
Expected benefits of trade liberalization for world income and development
The expected benefits of trade liberalization for world income and development : opening the “black box” of global trade modeling /Antoine Boue?t. — Washington, D.C. : International Food Policy Research Institute, c2008. — xvi, 159 p. : ill. ; 23 cm. HF2580.9 .B68 2008 — Mann Library
Africa rising
Africa rising : how 900 million African consumers offer more than you think / Vijay Mahajan ; with Robert E. Gunther. — Upper Saddle River, N.J. : Wharton School Pub., c2009. — xii, 260 p., [16] p. of plates : ill. (chiefly col.), maps (chiefly col.) ; 24 cm.
HF3876.5 .M34 2009 — Mann Library
IFRS manual of accounting 2008
IFRS manual of accounting 2008 : global guide to International financial reporting standards / Global Accounting Consulting Services, PricewaterhouseCoopers LLP. — Surrey : CCH, c2007. — 1 v. (various pagings) : ill. ; 25 cm.
HF5626 .I365 2007 — Mann Library Reference (Non-Circulating)
Study guide to accompany Financial accounting in an economic context
Study guide to accompany Financial accounting in an economic context / Joseph H. Anthony, Robin P. Clement. — Hoboken, N.J. : John Wiley, c2009. — 1 v. (various pagings) ; 28 cm.
HF5635 .P9161 2008 — Mann Library
Business math Excel applications
Business math Excel applications / Edward D. Laughbaum, Ken Seidel. — Upper Saddle River, N.J. : Pearson Prentice Hall, c2009. — 74 p. : ill. ; 28 cm.
HF5691 .L355 2009 — Mann Library
History of advertising
History of advertising / Stepha?nie Pincas, Marc Loiseau. — Ko?ln ; London : Taschen, 2008. — 336 p. : ill. ; 29 cm.
HF5837 .P46 2008 — Mann Library
Reading and understanding the Financial times
Reading and understanding the Financial times / Kevin Boakes. — Harlow, England ; New York : Financial Times Prentice Hall, 2008. — xx, 171 p. : ill. (some col.) ; 24 cm.
HG4026 .B596 2008 — Mann Library
Excel modeling and estimation in corporate finance
Excel modeling and estimation in corporate finance / Craig W. Holden. — Upper Saddle River, NJ : Pearson, Prentice Hall, c2009. — xvi, 198 p : ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)
HG4026.H65 .H65 2009 — Mann Library
Excel modeling and estimation in the fundamentals of investments
Excel modeling and estimation in the fundamentals of investments / Craig W. Holden. — Upper Saddle River, NJ : Pearson, Prentice Hall, c2009. — xv, 213 p. : ill. ; 28 cm. 1 CD-ROM (4 3/4 in.)
HG4515.2 .H64E 2009 — Mann Library
Data Stream: Latest Addition at Mann
Thomson Datastream Advance is the latest addition to Mann Library’s business resource center. Using this dedicated terminal, you can access over 100 million data series for nearly two million instruments , including commodities, fixed income securities, equities and futures. Initially, when you open the program, it can be a little confusing as to what you need to do but you have to download just one series and it is quite simple from then onwards. Here are a few tips:
- After you launch the program, you can just search for a variable in the search box. But it makes more sense to use specific data categories (e..g, equities, bonds & convertibles, unit trusts, etc) listed on the left hand side of the screen
- Hold the click on the mouse to see the explore or search options on the data category of your choice
- Use the search options on the subsequent screen
- Once you run the search, you will return to the main screen. You will need to click the “Run Now” button to actually see the data
- Then select the option for”data analysis” on the left hand side of the screen such as charts, reports or the historical time series data
- Once you find the data series you would like to download, just click on the excel spreadsheet icon. The program interfaces with excel and data can be downloaded with a few clicks into excel.
- A handy and easy to use guide is also available right next to the Datastream machine
So, are you wondering if you can get the data you need for your thesis, dissertation or project? You may not have to give up the idea. Don’t pay on the web for those historical series either. First, check with your library. If you have any questions, don’t hesitate to contact your business librarian, Baseema Banoo Krkoska.
Unlock the Vault of Career Information
One of the more practical and hugely popular resources amongst business students are the Vault Guides to Careers. The Cornell Career Office and the Johnson School of Management have expanded access to Vault On-line Library to the entire campus. No matter, where you are in the world, as a Cornell student, faculty or staff, you can access this resource easily through the Cornell Library Catalog. Just search for Vault Career Guides in the library catalog.
Vault offers a host of valuable career preparation tools you can use at many different stages of your interview preparation. Choose among more than 20 career guides covering diverse topics such as starting your own business or working in the retail industry. A highly popular section of the resource is the Career Advice resource that provides more than 1,100 articles divided into 45 categories. This section gives you the type of advice that you would receive from a friendly alumni or a current employee.
Apparently these career guides are considered to be worth their weight in gold. The company has made it a little complicated to download Vault Career Guides. I figured it out and here is the easiest way:
1. Google the terms Adobe Digital Editions, which is an e-book reader needed to download and read the guides
2. On the website, download Adobe Digital Editions. It is advised that you register the computer you typically use
3. AFTER you have downloaded Adobe Digital Editions, you will see its icon on your computer desktop
4. Return to the Vault website through the library catalog directly
5. Click on the top link “Download Guides”
6. Choose a guide and click on the download link
Then it should finally work. If you face any technical difficulties, report the problem to the Library. It will be a service to the community using the resource.
New Business Titles – September 2008
Marketing myopia
Marketing myopia / Theodore Levitt. — Boston, Mass. : Harvard Business Press, c2008. — v, 90 p. ; 17 cm.
HF5415 .L4832 2008 — Mann Library
Marketing research with SPSS
Marketing research with SPSS / Wim Janssens … [et al.]. — Harlow, England ; New York : Prentice Hall Financial Times, 2008. — p. cm.
HF5415.2 .M35842 2008 — Mann Library
Consumer tribes
Consumer tribes / edited by Bernard Cova, Robert V. Kozinets, Avi Shankar. — Amsterdam ; London : Butterworth-Heinemann, 2007. — xvii, 339 p. : ill. ; 24 cm.
HF5415.32 .C65926 2007 — Mann Library
Access 2007
Access 2007 : the missing manual / Matthew MacDonald. — Sebastopol, CA : O’Reilly, c2007. — xv, 734 p. : ill. ; 24 cm.
HF5548.4.M51 M33 2007 — Mann Library Reference (Non-Circulating)
Microsoft Office Excel 2007 for dummies
Microsoft Office Excel 2007 for dummies / by Greg Harvey. — Hoboken, N.J. : Wiley ; [Chichester : John Wiley, distributor], c2007. — xviii, 384 p., [8] p. of plates : ill. (some col.) ; 24 cm.
HF5548.4.M523 H3678 2007 — Mann Library Reference (Non-Circulating)
Excel 2007 bible
Excel 2007 bible / John Walkenbach. — Indianapolis, IN : Wiley, c2007. — xlii, 866 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.)
HF5548.4.M523 W3437 2007 — Mann Library Reference (Non-Circulating)
Microsoft Office 2008 for Macintosh
Microsoft Office 2008 for Macintosh / Steve Schwartz. — Berkeley, Calif. : Peachpit, c2008. — xix, 524 p. : ill. ; 23 cm.
HF5548.4.M525 S3825 2008 — Mann Library Reference (Non-Circulating)
Wine brands
Wine brands : success strategies for new markets, new consumers and new trends / Evelyne Resnick. — Basingstoke [England] ; New York : Palgrave Macmillan, 2008. — xiii, 184 p. : ill. ; 25 cm.
HD9370.5 .R47 2008 — Mann Library
FINANCE TITLES
Keys to reading an annual report
Keys to reading an annual report / George Thomas Friedlob and Ralph E. Welton. — Hauppauge, NY : Barron’s Educational Series, c2008. — 204 p. : ill. ; 21 cm.
HF5681.B2 F773 2008 — Mann Library
Financing development 2008
Financing development 2008 : whose ownership? — Paris, France : OECD, 2008. — 112 p. : ill., map ; 23 cm.
HG195 .F563 2008 — Mann Library
Subprime mortgage credit derivatives
Subprime mortgage credit derivatives / Laurie S. Goodman … [et al.]. — Hoboken, N.J. : John Wiley & Sons, c2008. — xvi, 334 p. : ill. ; 24 cm.
HG2040.15 .S825 2008 — Mann Library
Getting started in currency trading
Getting started in currency trading : winning in today’s hottest marketplace / Michael Duane Archer. — Hoboken, N.J. : John Wiley & Sons, c2008. — xix, 284 p. cm.
HG3851 .A739 2008 — Mann Library
Financial analysis with Microsoft Excel
Financial analysis with Microsoft Excel / Timothy R. Mayes, Todd M. Shank. — Mason, OH : Thomson/South Western, c2007. — xx, 476 p. : ill. ; 28 cm.
HG4012.5 .M29 2007 — Mann Library
Investments
Investments / Zvi Bodie, Alex Kane, Alan J. Marcus. — Boston : McGraw-Hill/Irwin, c2009. — 1 v. (various pagings) : ill. (some col.) ; 27 cm.
HG4521 .B564 2009 — Mann Library
Business Workshops at Mann – September 2008
GETTING STARTED WITH BLOOMBERG
What do at least 250,000 investment professionals around the world have in common with each other? Bloomberg, the investment tool for finance professionals. Attend this 90 minute demonstration to learn what employers expect from students seeking finance and investment banking careers. The instructor will demonstrate how to conduct equity, fixed income and portfolio management research using Bloomberg and how to gain a competitive advantage by earning Bloomberg certification. Please plan to attend on time. If you have questions or are unable to attend the full session, please contact Baseema Banoo at bb75@cornell.edu to schedule a separate consultation.
| Date | Time | Place | Register |
|---|---|---|---|
| Wednesday, Sept 17 2008 | 2:00 – 3:30 pm | Stone Lab, Mann Library | Sign Up! |
| Tuesday, Sept 23 2008 | 3:30 pm – 5:00 p.m. | Stone Lab, Mann Library | Sign Up! |
BETTER RESEARCH FOR INTERVIEWS
Researching your potential employer communicates that you are keenly interested in the firm and its business. A recent Cornell Daily Sun article reported that interviewers expect more from Cornell students during job interviews. Resources available through the library could provide the competitive edge to your interview preparation. The instructor will demonstrate information resources and discuss an effective business research process that you can use during your interview preparation. The presentation will be followed by hands-on practice time for participants. To get the most out of the workshop, come on time and plan to attend the full session. If you have questions, please contact Baseema Banoo at bb75@cornell.edu.
| Date | Time | Place | Register |
|---|---|---|---|
| Wednesday, Sept 10 2008 | 2:00 – 3:30 pm | Stone Lab, Mann Library | Sign Up! |
| Monday, Sept 16 2008 | 2:00 -3:30 pm | Stone Lab, Mann Library | Sign Up! |
World Catalog – Search Cornell and Beyond
Not very long ago, the library asked faculty and students – “what do you expect from the library catalog” or something close to that. Amongst many things, Cornell users wanted it to be a single search box (with ability to conduct advanced searches) and also to be able to search beyond Cornell. No longer do users wish to only find what Cornell owns. Users want to be able to search beyond the confines of the Cornell Library. So, here it is. A new tool called WorldCat local. Try this tool from the Cornell University Library Labs page and tell us what you think. It is a single search box that will allow you to search libraries all over the world that make their records available. Worldcat’s main features are:
- Combines searches for materials at Cornell and libraries worldwide
- Search for books, journals, videos, documents and more as well as articles from four databases
- Locate print material in Cornell Libraries, link directly to online resources and easily request materials not held at Cornell
New Business Titles at Mann – Aug 2008
Corporate social opportunity!
Corporate social opportunity! : 7 steps to make corporate social responsibility work for your business / David Grayson, Adrian Hodges. — Sheffield : Greenleaf, 2004. — 390 p. : ill. ; 24 cm.
HD60 .G7293 2004 — Mann Library
Business for development
Business for development : promoting commercial agriculture in Africa / Development Centre of the Organisation for Economic Co-operation and Development. — Paris : OECD, c2008. — 121 p. : col. ill., col. map ; 27 cm.
HD2118 .B877 2008 — Mann Library
Encyclopedia of products & industries–manufacturing
Encyclopedia of products & industries–manufacturing / Patricia J. Bungert, Arsen J. Darnay, editors. — Detroit : Gale/Cenage Learning, c2008. — 2 v. (xxiii, 1165 p.) ; ill. ; 29 cm.
HD9720.5 .E53 2008 — Mann Library Reference (Non-Circulating)
Taking Southeast Asia to market
Taking Southeast Asia to market : commodities, nature, and people in the neoliberal age / edited by Joseph Nevins and Nancy Lee Peluso. — Ithaca : Cornell University Press, 2008. — xiii, 280 p. : ill., maps ; 24 cm.
HF1040.9.A785 T35 2008 — Mann Library
ECOpreneuring
ECOpreneuring : putting purpose and the planet before profits / John Ivanko & Lisa Kivirist. — Gabriola Island, BC : New Society Publishers, c2008. — xii, 211 p. : ill. ; 23 cm.
HF5413 .I92 2008 — Mann Library
Branded male
Branded male : marketing to men / Mark Tungate. — London ; Philadelphia : Kogan Page, 2008. — ix, 228 p., [16] p. of plates : col. ill. ; 24 cm.
HF5415.1255 .T86 2008 — Mann Library