Cornell has just added the valuable SimmonsLOCAL to SimplyMap. Simmons provides powerful targeting and profiling system that provides insights into consumer behavior for all of America’s 210 media markets on a local level with 60,000+ data variables, including over 450 categories and 8,000 specific brands. From the products we buy, to the brands we prefer, our attitudes and lifestyles, SimmonsLOCAL reports on the unique nuances of every market.

You can access this resource and all other subscription databases by visiting http://library.cornell.edu. Type SimplyMap into the search box, select “Database Names,” and go… Enjoy!

iPhone/iPod touch App
Thanks to the initiative of Computer Science 5150 students, you can now download a library iPhone/ iPod touch app from the iTunes app store:

• Search the library catalog
• Find library hours
• Manage your library account
• Call, email or text a librarian
• Browse featured mobile links

Download from App Store

http://itunes.apple.com/us/app/cu-library/id354721654?mt=8

Search for Cornell University Library in the App Store

Send feedback to project manager: Tony Cosgrave

CUL’s Mobile Website
The library has a mobile website that works on all devices. Point your mobile device browser to http://library.cornell.edu/m

• Search the library catalog
• Find library hours
• Find library events and workshops
• Call, email or text a librarian
• Browse featured mobile links

Send feedback to project manager: Matt Connolly

Mann is one of six WWIS locations on campus, including Olin and Uris Libraries, as well as Robert Purcell, Carol Tatkon and Rockefeller Hall. According to WWIS Director Tracy Carrick, “Olin has been a longtime fixture and has always been our busiest location, particularly for non first-year students”. Since many students come to the library to work on written assignments or get research help at the reference desk, having the WWIS in the same building makes it easy for students to get writing help at the same time. This semester the WWIS hopes to be even more convenient to students, faculty and staff working on the Ag quad with their new office in Mann rm 160 open on Sunday, Monday, Tuesday and Wednesday from 7-10pm. “Student study in a library, and our mission is to not be a writing center in the traditional sense, but rather to move out of our comfort center to go where students are, in order to support them as best we can,” says Carrick.

Hours, locations and more details about the Walk-in Writing Service is available on their website.

- Post authored by Eveline Ferretti at Mann Library

CareerSearch
Explore industries, locate potential employers, create company lists and obtain company contact information.

Career Insider (aka Vault)
Download career guides, fi nd internships & company profiles, watch career advice videos and monitor messages posted by real employees.

News: LexisNexis, Factiva & Google News
LexisNexis and Factiva are indispensable for thorough news research about your potential employer, its competitors and industry. Most news is not freely available. For recent articles, Google News is recommended.

eClips
Get success tips in video and podcast format from alumni, entrepreneurs and faculty. Developed by Prof. Deborah Streeter at http://eclips.cornell.edu

Career Planning Book Shelf at Mann
Visit Mann Library first floor to browse through a select list of career planning books. To locate more resources, visit Career Resources at a specialized Business @ Mann website.

Here are the details of the new Bloomberg Essential Program (BESS)

Sign up to use the machine located at Mann Library.  The sign up sheet is next to the machine.

Create your own personal login:  You need your personal account to ensure you receive credit. To create your own account, at the login screen, hit <GO> and follow the on-screen instructions. Use your own personal login to complete the training program.

Type the words Bloomberg Essentials or BESS <GO>. Bloomberg permits all academic users to gain essential training on-line and there is no fee for this training program.

A total of 8 modules are available through the BESS menu.

Core Videos consist of Getting Started, Bloomberg News, Market Monitors & Launchpad and API (Excel)

Market Sector Videos consist of introduction to Equity, Fixed Income, FX and Commodity

You can test your knowledge by taking the core exam (covers all 4 videos) along with any of the market sector exams

You need to complete with a 75% grade or better to earn the Acknowledgement of Completion

Re-takes of tests are not provided, so you get only one chance to pass the test.

The certification can be completed at your own pace. You would watch video tutorials and practice as much as needed.

You are strongly encouraged to take the time you need to explore the system and practice before taking the test.

When you are ready, just click on Exams Enablement and contact the Help Desk.  You can also hit the green help key twice to access a Bloomberg representative.

You should budget for at least 6-8 hours to complete the entire essentials program.

When you are ready to take the test, hit the HELP key TWICE to chat with a Bloomberg representative. Ask the representative to provide you the test. The test will be made available through the Certification menu under “Exams.”

Need more information?

Baseema Krkoska, your business librarian is happy to give you a personalized tour of the Bloomberg system. Email the Mann library Information & Research Help Desk with questions or email Baseema directly at bb75 at cornell dot edu.

Register Now!

Register: Thursday, October 1 2009  at 4:00 p.m. in Stone Lab, Mann Library
Register: Monday, October 5 2009 at 4:00 p.m. in Stone Lab, Mann Library

1. Over 500 additional full text peer reviewed journals
2. 744 full text books and monographs compared to 178 in Premier
3. Over 17,000 full text industry reports compared to 5,000 in Premier
4. Over 2,000 market research reports compared to 94 in Premier
5. Working papers from 20 sources are also available

In a nutshell,  Business Source Complete offering powerful capabilities to conduct industry and market research along with access to over 500 additional full text peer reviewed journals.    Your industry research is practically incomplete if you are not using this expanded database.

A leading financial information system, Bloomberg is used by thousands of investment professionals in their daily work life. Here at Cornell, seventeen students of AEM 4620 (Technology & Financial Markets) earned their certification last year using the Bloomberg machine at Mann Library. Students looking for historical commodity, fixed income, equities or macro-economic data need not look further than Thomson Datastream Advance, the latest addition to the Mann Library’s business resource center. Using this dedicated terminal, you can access over 100 million data series for nearly two million instruments, including commodities, fixed income securities, equities and futures.

Accounting students should recognize the name Ernst & Young (E&Y) as soon as they hear it. Ernst & Young– a leader in assurance, tax, transaction and advisory services–has made a generous gift of exclusive access to their accounting library, which will be available soon in Mann’s business resource cluster. Just as Bloomberg is the bread and butter for investment professionals, Ernst & Young online is the primary source of information for E&Y employees and their clients.

All these resources in the business cluster are tools that provide a competitive edge to businesses, and thanks to the generous support of alumni, we are able to provide them at Mann. But you will need to come to the library to use them–as much as we would love to provide unlimited access, we have to abide by the contractual arrangements of these resources and thus cannot provide unlimited access through the web.

Our alumni are sending a message to CALS and CHE business students: learn these tools so that you are better prepared for your careers. You have the opportunity to get familiar with these tools while in college, so why wait? Visit the business resources cluster to learn more or contact the business librarian, Baseema Krkoska at bb75@cornell.edu

~ Contributed by Eveline Ferretti

Cornell University Library is rolling out a new reference service in Beta. Between the hours of 9 a.m. – 5 p.m. (Monday – Friday), send a text message beginning with the keyword culib to 66746. Save us in your phone as CULIB and don’t forget to use the keyword at the beginning of each message.

* SMS to 66746
* Type Keyword CULIB (use keyword to begin all messages – new and replies!)
* Type your message

Example Messages:

culib what time does olin library close tonight?

culib is there a north campus drop box?

Text us anytime and get a response Monday-Friday before 5:00 p.m. Save us in your phone as CULIB

Careers in specialized consulting : health care, human resources, and information technology. — San Francisco, Calif. : WetFeet, 2007. — 176 p. ; 23 cm.

Career planning HD69.C6 C372 2007 — Mann Library

Two billion cars

Two billion cars : driving toward sustainability / Daniel Sperling, Deborah Gordon. — Oxford ; New York : Oxford University Press, 2009. — xiii, 304 p. : ill. ; 24 cm.

HE5611 .S67 2009 — Mann Library

Great jobs for business majors

Great jobs for business majors / Stephen Lambert. — New York : McGraw-Hill, c2009. — xvii, 222 p. ; 23 cm.

Career Planning HF5382.7 .L347 2009 — Mann Library

Brand called you

The brand called you : create a personal brand that wins attention and grows your business / Peter Montoya ; with Tim Vandehey. — New York : McGraw-Hill, c2009. — xii, 275 p. ; 23 cm.

Career Planning HF5386 .M746 2009 — Mann Library