Business Source Completely Expanded
We are pleased to announce that avid users of Business Source Premier have access to expanded content using the same interface. Search for Business Source Complete on the library website. The expanded content in Business Source Complete includes: Over 500 additional full text peer reviewed journals 744 full text books and monographs compared to 178 [...]
ProductScan is now Product Launch Analytics
Datamonitor’s new version of ProductScan is now called ProductLaunch. What’s in a name? Well, if you try to connect to the database through the library catalog, you will need to know its name correctly. But more significantly, Datamonitor claims the resource to be “the world’s most comprehensive source of information for new product launches.” Trying [...]
Resources for Marketing Plan Development
Business majors such as AEM 241 students are called upon to prepare strategic marketing plans for small businesses. Many Cornell alumni return to their alma mater and offer opportunities to students to work as their consultants. Although these assignments are for credit only, it is also true that the clients are real. If you are [...]