New! SimplyMap now offers Simmons market data
SimplyMap is one of the most powerful resources available to researchers today. SimplyMap enables non-technical users to quickly create professional quality thematic maps and reports using extensive demographic, business and marketing data. SimplyMap turns complex data into valuable information that is easily accessed through an innovative and user-friendly interface. Try SimplyMap today! Cornell has just [...]
Business Source Completely Expanded
We are pleased to announce that avid users of Business Source Premier have access to expanded content using the same interface. Search for Business Source Complete on the library website. The expanded content in Business Source Complete includes: Over 500 additional full text peer reviewed journals 744 full text books and monographs compared to 178 [...]
Industry Research Made Easy with IBIS World
Yes, I know. One more name to remember and one more place to go. I wish there was a single stop for all company, finance and industry research. But IBIS World is definitely worth a look. The trends of any North American Industry are often time consuming to locate or if you do find the [...]
ProductScan is now Product Launch Analytics
Datamonitor’s new version of ProductScan is now called ProductLaunch. What’s in a name? Well, if you try to connect to the database through the library catalog, you will need to know its name correctly. But more significantly, Datamonitor claims the resource to be “the world’s most comprehensive source of information for new product launches.” Trying [...]
CEIC Data – Discover an economic data treasure
What is CEIC Data? It is one of the most comprehensive macro-economic data sources for Asia and many emerging markets. A product of ISI Securities, CEIC Data provides easy access and downloading capability for over 919,457 time series for 60 + countries. How can you access it? You can search for CEIC Data in the [...]
Data Stream: Latest Addition at Mann
Thomson Datastream Advance is the latest addition to Mann Library’s business resource center. Using this dedicated terminal, you can access over 100 million data series for nearly two million instruments , including commodities, fixed income securities, equities and futures. Initially, when you open the program, it can be a little confusing as to what you [...]
Unlock the Vault of Career Information
One of the more practical and hugely popular resources amongst business students are the Vault Guides to Careers. The Cornell Career Office and the Johnson School of Management have expanded access to Vault On-line Library to the entire campus. No matter, where you are in the world, as a Cornell student, faculty or staff, you [...]
Business Case Study Preparation for Interviews
Case studies are a great way to prepare for interviews, even if the selection process does not involve a formal round of case study analysis. The reason is pretty straightforward. There are few better ways than case studies to sharpen your critical thinking and business analysis skills in preparation for the moment when you are [...]
Better Research for Interviews – Part I
This is the season for job and internship hunting, bringing with it the possibility of victories and heartbreaks. And this is the season for getting prepared. Cornellians compete hard for positions. Among many factors, one crucial factor that could set you apart is whether you believe in the business and its mission. And how well [...]
Resources for Marketing Plan Development
Business majors such as AEM 241 students are called upon to prepare strategic marketing plans for small businesses. Many Cornell alumni return to their alma mater and offer opportunities to students to work as their consultants. Although these assignments are for credit only, it is also true that the clients are real. If you are [...]