New! SimplyMap now offers Simmons market data
SimplyMap is one of the most powerful resources available to researchers today. SimplyMap enables non-technical users to quickly create professional quality thematic maps and reports using extensive demographic, business and marketing data. SimplyMap turns complex data into valuable information that is easily accessed through an innovative and user-friendly interface. Try SimplyMap today!
Cornell has just added the valuable SimmonsLOCAL to SimplyMap. Simmons provides powerful targeting and profiling system that provides insights into consumer behavior for all of America’s 210 media markets on a local level with 60,000+ data variables, including over 450 categories and 8,000 specific brands. From the products we buy, to the brands we prefer, our attitudes and lifestyles, SimmonsLOCAL reports on the unique nuances of every market.
You can access this resource and all other subscription databases by visiting http://library.cornell.edu. Type SimplyMap into the search box, select “Database Names,” and go… Enjoy!