ProductScan is now Product Launch Analytics
Datamonitor’s new version of ProductScan is now called ProductLaunch. What’s in a name? Well, if you try to connect to the database through the library catalog, you will need to know its name correctly. But more significantly, Datamonitor claims the resource to be “the world’s most comprehensive source of information for new product launches.” Trying to find a list of soda drinks launched in Angola or France? Search a database filled with product information and refine according to criteria such as product category, country, ingredients and even innovation ratings.
This database is highly recommended for entrepreneurs who are serious about packaged consumer products. So, are vanilla flavored soft drinks sold in China? What are the brand names, retail prices and innovative features? Locate this information easily and download it into your presentation. Some of the highlights of using Product Launch are:
- Download product entries directly into PowerPoint – the templates are attractive and you have to do very little additional formatting
- Data is available for the last 5 years to academic subscribers
- Contact Information of manufacturers is also available
- Full analysis of products including nutritional information about food products
Just two caveats
- The interface does not instantly recognize us as academic library users. On the splash page, click on
to connect to the database. - The database currently works only on campus. We are working on getting the resource to become accessible off-campus