Better Research for Interviews – Part I
This is the season for job and internship hunting, bringing with it the possibility of victories and heartbreaks. And this is the season for getting prepared. Cornellians compete hard for positions. Among many factors, one crucial factor that could set you apart is whether you believe in the business and its mission. [...]
Resources for Marketing Plan Development
Business majors such as AEM 241 students are called upon to prepare strategic marketing plans for small businesses. Many Cornell alumni return to their alma mater and offer opportunities to students to work as their consultants. Although these assignments are for credit only, it is also true that the clients are real. [...]