Football and Marketing…
Not much to report here – the week started off on a sour note due to the Patriots losing a very win-able game. However, I got to see a few other good NFL games and I even watched the majority of the Monday night game. I was seriously considering putting some money on the Monday night game since the 4 point spread looked way too good to be true. Luckily I didn’t since the Saints ended up blowing out the Falcons.
I am currently working on component 2 of our marketing presentation which really focuses in on a certain objective that we aim to accomplish. I did some brainstorming on my own and with some of the guys I live with after meeting with my group and came up with a pretty cool idea. Here it is:
“The objective we have settled on stems from the opportunity we perceive to promote a “showcase” game. It includes components of our viral marketing opportunities as well. Essentially, we believe that through a concentrated effort on one game we can more efficiently generate excitement in the sport instead of tackling a campaign to increase attendance at every game right away which would be unrealistic, ineffective, and spread our limited resources too thin. We would select the home game against Princeton (one of Cornell’s biggest rivals) on Saturday March 31st, at 1 p.m. To promote attendance at the game we would start through advertising on the Facebook, starting a group to generate awareness of a contest that we would run. The contest would allow each student to submit a guess as to which player on the team would score the most goals during our “showcase” game. The contest would be set up through a simple website that would allow students to view pictures and humorous profiles of each member of the team thus furthering generating excitement and awareness. The website would allow each student to submit their name and one guess. At the conclusion of the game one student who guessed correctly would randomly be selected to win a prize which would require all participants to attend the entire game. The prize would be a free spring break trip provided by STS travel. STS travel was founded by two entrepreneurial Cornellians and has a history of participating in promotional offers and give-a-ways . They clearly would be willing to donate a trip to this event since their agency would be advertised on our contest website, at the “showcase” game, and the winner would clearly have an incentive to persuade his/her friends to purchase spring break trips as well. “
