Improved Meat Marketing for Small Scale and Direct Marketing Farms in the Northeast

Improved Meat Marketing for Small Scale and Direct Marketing Farms in the Northeast
PART II. Creating Measurable Marketing Objectives

Matthew LeRoux, Agriculture Marketing Specialist
Cornell Cooperative Extension, Ithaca, NY

In Part I, we discussed how a marketing strategy can make the farm’s investments in marketing more effective. In essence, strategy is a technique to improve the rate of gross sales per hour of labor spent on marketing. A second technique is to set specific and measurable marketing objectives. Objectives aid the farm in planning, decision making, and execution of marketing activities. Read more.