Beef Up Your Marketing with the New York Beef Council – Jan. 25

Beef producers who want to take their marketing to the next level in 2017 won’t want to miss Cornell Cooperative Extension Ontario’s workshop Beef Up Your Marketing with the New York State Beef Council. Speaker Jean O’Toole, Director of Integrated Marketing Communications with the New York Beef Council, will present on marketing strategies for beef producers to better connect with their customers. Jean will provide participants with marketing strategies, information on the latest trends in consumer beef consumption including how to use different cuts of meat, and explain the variety of resources the New York Beef Council has to offer producers.

The New York Beef Council works to increase consumer demand for beef and veal. They have extensive expertise informing the public about beef, including promotion and education. In addition to marketing to consumers, The New York Beef Council also supports beef producers with access to resources such as the Beef Quality Assurance program. Learn more about what the New York Beed Council has to offer your farm at this workshop!

The Beef Up Your Marketing workshop will take place on January 25 from 6:00 pm – 8:00 pm at Cornell Cooperative Extension Ontario’s offices at 480 N Main Street in Canandaigua. Cost is $10 per person or $15 per farm. Register online at https://reg.cce.cornell.edu/Beef_232, or call Nancy Anderson at 585.394.3977 x427. For more information or questions, contact Marie Anselm at ma882@cornell.edu.