Tennis Center Revenue Management

The Westin Diplomat Resort & Spa’s Tennis Center

The Westin Diplomat’s Tennis Center offers 10 clay courts and a pro-shop. 6 of the 10 courts have lights for evening games and one court has stadium seating for up to 1,500 spectators. This tennis center is ranked 24th in the world among tennis resorts.

Westin Diplomat Tennis Center

Most of the information on the tennis center is in the following link. I also utilized another tennis center in Daytona to compare the two.

Most tennis centers offer services per person for court rentals, supply rentals, lessons, tournaments, and programs. Time is defined in many ways: daily, hourly, or by day part. Space is defined per court.


The Westin Diplomat tennis center sells their space implicitly in that the tennis center is split into courts, a pro shop, and locker rooms. The courts are divided up into different types of courts: normal courts, evening courts with lights and a court with stadium seating. Also, the pro shop works very well with the tennis courts because customers are able to rent racquets and shoes, tune up their own equipment, or even by other supplies such as water and snacks for the tennis courts. In addition to these two parts of the tennis center, there is an elegant locker room for customers to utilize before and after using the tennis courts.

Additional revenue is earned at the tennis center from private lessons, programs, group outings, tennis camps, clinics, and the pro shop. The tennis center does not only provide the space and equipment to play tennis, but also great services that allow customers to learn how to play tennis or have games supervised by pros who can give helpful tips to customers’ tennis swings. These pros may provide private lessons or clinics. In addition to the smaller-scale services, the tennis center holds tennis camps during the summer months that will use up most of the courts for most of the days. Group outings can be organized so that a business group or a social group can rent out a few courts to play among themselves or hold a tournament among them. Finally, the pro shop has rentals, newest tennis equipment, and a repair shop that will complement customers when they come to play at the courts.

Tennis camp for children and adults

A creative idea I had for the tennis centers was to add indoor courts and maybe have a massage center in the locker rooms. There would be more opportunity to gain revenue from the massage centers after players have a long day out in the sun. Similarly, the indoor courts could also be used to avoid the scorching sun in the middle of the summer.


Tennis centers typically sell time explicitly: either by the day, the hour, or by day part. However, the Westin Diplomat tennis center sells time in both explicit and implicit ways. It sells its unused courts explicitly at a certain rate per day per person; however, it sells its lessons, clinics, camps, and programs by event.

Tennis center sells lessons at the academy

As explained, the tennis center at the Westin Diplomat uses explicit and implicit time for different services. This tennis center can actually shorten the explicitly defined time. Instead of renting the tennis courts out by day, it can be rented by hour which will help the tennis center predict duration better and have more customers in a single day.


Some physical rate fences that are used by tennis centers are the use of ball machines or pro player tips. Also, rate fences may exist between indoor and outdoor tennis courts. Some nonphysical rate fences that are used by the Westin Diplomat tennis center is hotel guest versus non hotel guests. Some other tennis centers have rate fences between children and adults.

Some extra creative fences that can be used by tennis center are season passes or membership. These passes or memberships can allow customers have a discounted price for using the courts, but it may encourage the player to come play at the tennis center more often. Also, if the tennis centers have rate fences between times of day, they will be able to charge higher during peak periods and charge lower at nonpeak periods.

68 thoughts on “Tennis Center Revenue Management

  1. EventBH has a powerful software brings together all the online event registration and management, marketing, onsite check-in, evaluation, and attendee feedback reports, databases integration, online payment processing tools you need into a single place. It made easy for you. It is best in the organization. It has an app called event registration app that simplifies the process of ticketing and registrations. Some of its unique features are custom branding, CRM integration, smart registrations, attendee management, invite management & custom badge printing. It is cost effective and easy to understand in nature. For more Info:-

  2. DESCRIPTION:Τα τελευταία χρόνια επεκτείναμε σταδιακά τις δραστηριότητες μας εκτός τις Αποφράξεις αποχετευτικών αγωγών και εκκενώσεις βόθρων, τώρα αναλαμβάνουμε υπεύθυνα απολυμάνσεις κτηρίων και έκδοση κοινοχρήστων, θέλοντας να προσφέρουμε ολοκληρωμένες υπηρεσίες στις κτηριακές ανάγκες.αποφραξεις

  3. Είμαστε στη διάθεση σας για να εξυπηρετήσουμε κάθε ανάγκη σας σε οποιαδήποτε περιοχή της Αττικής!apofraxeis

  4. Fire safety education is an important component of firefighter training. Those interested in fire safety education might consider a program in fire science technology, which can be found in the form of certificate programs and undergraduate degrees. For more Info: –

  5. Fire safety trailer can take your education program to a whole new level by providing students with hands-on learning opportunities that build upon what they learn in the classroom. The Fire Safety Trailer Curriculum offers you an “out-of-the-box” way to use a fire safety trailer to teach students of all ages about fire safety. For more Info: –

  6. Fire Safety Education is your preferred source for fire prevention and public safety education materials and the best way to alert all ages about the importance of fire safety. We offer a full-line of pamphlets, coloring books, activity books, videos, advertising specialties and promotional items to assist you in getting your fire safe message out to your community. Almost all of our materials may be custom imprinted with your personalized message to increase community support and awareness of your fire department program. For more Info: –

  7. Fire is a serious threat to a college student’s safety. Unlike crimes or personal attacks that typically only harm one victim, fire usually affects all people living in a residence hall. Fire has no conscience. It does not discriminate or select its victims. You can’t negotiate with it. For more Info: —

  8. Fire protection specialists develop solutions that protect individuals, property, homes, and buildings from fire damage. These professionals often use sophisticated modeling software to analyze the risk of fire at various locations. Fire protection specialists can be fire inspectors or occupational health and safety technicians. This occupation requires at least a high school diploma; training and certification requirements can vary. For more Info: —

  9. I got a good idea for the Tennis center revenue management action.My site can help lots of people to get a good idea about a business and revenue source of a business. If you want to be an entrepreneur and want to prepare your business plan to funding your business, You can read my blog.-

  10. It is important to have a basic understanding of how a fire occurs and behaves within a building. Essentially, fire is a chemical reaction. A carbon-based material (fuel) mixes with oxygen (usually a component of air) and comes in contact with something hot enough to heat this mixture so that combustible vapors are produced. For more Info: —

Leave a Reply

Your email address will not be published.