New Asia Bar — Swissotel The Stamford


Industry Overview


New Asia Bar @ Swissotel The Stamford       


A sophisticated club, 71 floors above the city skyline, Swissotel is strategically located in the heart of Singapore’s business and shopping district, and above the City Hall MRT.  Swissotel is also the highest luxury hotel in Singapore.



The bar holds special events on the second Saturday of every month and on the last Thursday of every month, where international DJs take center stage.


“Party revelers impress with their sleek dance moves whilst dancing the night away at New Asia to Resident DJ Chris Smith’s beats. Sensuous cocktails, sexy pulsating tunes against the panoramic backdrop of Singapore’s scintillating cityscape are complemented by chic parties”  —  Swissotel, The Stamford


Operating Hours


Sunday – Tuesday: 3.00pm – 1.00am

Wednesday and Thursday: 3.00pm – 2.00am

Last Thursday of the month: 3.00pm to 4.00am

Friday, Saturday and eve of Public Holiday: 3.00pm – 3.00am


Happy Hour


Monday – Sunday: 3.00pm – 9.00pm


Latest Promotion


Official Website


How Lounge bars normally define and price their space and time:


  • Lounge bars have significant slow periods and peak periods, typically peak periods encompassing the evening hours
  • Menu prices are fixed
  • Separate space for table section, bar section, dance floor section and VIP section
  • Separate peak time, non-peak time, special events -



1. Lounge Bar architects typically define space implicitly when first designing the bar.  Lounge bar can control the way of space is sold.



2. In New Asia Bar, the bar is divided into two floors:

  • First floor includes bar, open table, private table and dance floor – The tables include 2-tops, 4-tops, and bigger tables accompanying the sofa seating.
  • Second floor is the VIP area, which does not have a bar.  However, the second floor is made up of private seating and has views of the entire dance floor as well as sweeping floors of the Singapore skyline.
  • The bar section has limited seating
  • Dance floor
  • New Asia Bar separates those seats that are directly in front of the floor-to-ceiling windows from the others




3. New Asia Bar uses space to generate additional revenue by:

  • Charging an additional fee for those seats that have a direct view
  • Separating the VIP seating from the other with a premium charge
  • Renting out the entire bar for private events
  • Charging a cover fee to enter New Asia Bar


4. Creative things that New Asia Bar could do to split up its space differently:

  • Split up space for observation section for day-time providing high tea to generate more revenue.  The observation section provides professional pictures taken.




1. The lounge bar normally sells time implicitly. The bar normally does not charge customers by how long they stay- guests’  duration is unpredictable.


2. Four different ways in which companies sell time explicitly:

  • Sell drinks
  • Sell food
  • Sell view
  • Environment/Atmosphere (Entrance/Cover Fee)




3. Creative things that New Asia Bar could do to split up their time differently:

  • Make happy hour from 5:30pm – 9:00 pm
  • Have High Tea from 2:30 pm to 5:30 pm



1. Physical rate fences (tangible):

  • View Seating

-$100 ++ minimum spending per head on special events

  • VIP Seating
  • Regular Private Seating

-No entrance fee with table booking

  • Entrance Fee

-Only applicable after 8pm
-$25 per person on normal night
-$30 per person on special events



2. Non-Physical Rate fences (intangible):

  • Happy Hour- Discount specific drinks to shift demand to slower period.
  • Special events every month- Cover charge after 8:00 pm    
  • Email list- Special offers and promotions



3. Creative rate fences that New Asia Bar could use to generate additional revenue:

  • Membership- Pay a one-time membership fee and be allowed to re-enter the bar multiple times and could be allowed to bring along one to two guests.
  • Advanced reservation- receive benefits from booking table in advance

100 thoughts on “New Asia Bar — Swissotel The Stamford

  1. National Institute of Fire and Safely Academy is a professional safety educational institute offering courses in the field of Fire and Safety. NIFS is the best fire safety institute offering fire and safety course, industrial safety course, Safety courses, diploma fire safety course, safety officer course. The best safety institute provides a range of accredited Fire and Safety courses offer students that extra edge to be the best safety job. For more Info: –

  2. A Fire Safety Officer is responsible for ensuring and maintaining fire safety for a company or facility. With a solid knowledge of fire safety codes and regulations, they implement preventative measures, maintain buildings safety standards, create and implement safety policies and train in appropriate fire safety procedures. For more Info:-

  3. Many fire departments have excellent fire and life safety education programs. However, there is always room for improvement. If your department is lacking in this area, here are some ideas that may help. If your safety programs are doing well, here are some additional tips. For more Info: –

  4. The Fire Protection & Safety Engineering Technology Program is a unique program that provides you with the knowledge to investigate fire damage; research why protective measures failed, and identify how more effective fire prevention methods can be developed and designed. For more Info: –

  5. Fire & Safety Engineer spots safeguard measures to prevent, control and diminish hazards related to fire. A fire engineering graduate would largely work on designing building plans with fire safety norms. They identify possibilities of disasters due to fire and find out solutions to prevent the same. These engineers have good scope of employment with rise in high rise buildings and industries across the nation. For more Info: —

  6. Fires affect thousands of companies each year resulting in injury, lost customer trust and building damage. By establishing a fire prevention and preparedness program, you can help avoid injuries to your employees and visitors, costly damages, and potential fines to your business. For more Info: —

  7. Event management software provides a single platform that coordinates the tasks and activities, not just of the event team, but of your various teams, including sales & marketing, logistics, accounting and travel management. It makes it easy to associate the different but connected items across your organization. A change in one item, for example, can trigger alerts on related items ensuring everyone has the latest information. A shift in venue, increase in attendance, change in menu, etc. are cases that require quick coordination among teams. For More Info:-

  8. EventBH is a simple mobile business matchmaking app that helps event meeting planners to organize, communicate and interact with event participants effortlessly. By using this business matchmaking app you can effortlessly schedule meetings with other event attendees by setting agendas.
    For more info:-

  9. The business matchmaking app users can score buyer/seller profiles score, buyers/ seller profile by built-in social sharing feature. Improve exhibitor ROIs and keep them coming back next year real time surveys & analytics reporting to exhibitors, to improve ROI. Exhibitors can track which attendees make the best prospects track prospective attendee with full profile display.
    for more info:-

  10. EventBH event management software solution is an innovative tool to run a successful event. It provides a powerful platform to manage all event related tasks effectively and empowers users to manage everything from event registration, ticketing, budgeting, analysis, etc. This eases up event organizers tasks a lot and it is an ultimate tool to promote, sell and manage ticket sale in real time. It is a cloud-based technology which enables you to access data in real time.
    For more info:-

  11. Enhance your engagement with matching profile at the event instantly through our powerful business matchmaking app-Event matchmaking software. Engagement through social media, messaging and commenting are done in a seamless manner.

  12. As we all know about the NEET exam, and everyone wants to secure their seat in this medical sector. This entrance test required an excellent platform for preparing and Neet Made Easy Institute is the perfect arena to choose for this purpose.

    Best neet coaching centre in delhi

Leave a Reply

Your email address will not be published.